Video Marketing in Social Media
Video Marketing in Social Media
- Study facts
- Prog. CodePVMA
- NQF Level5.1
- Credits60
- Valid fromH24
- Dated14.08.2024
- Version1.2
- Study modeFull-time, Part-time
- Program manager
This Professional Degree offers expertise in video marketing and candidates will be able to work with digital marketing strategies aimed specifically at video production in social media and on
YouTube. Candidates will apply relevant technology within the field and develop skills in designing video campaigns towards different digital media platforms. Candidates develop digital marketing competencies, perform low-cost video productions and are able to use effective video formats on relevant Media platforms. Candidates develop basic skills in business development and are able to start and run a company within the field. Candidates also learn how to reach selected audiences through the development of organic video content and learn effective production techniques of video ads suitable for different platforms. They are also provided an understanding of methods used for performance data analytics for optimisation and adjustments of the video marketing strategy. Candidates work with real customers through several projects and the final project will be an execution of a large-scale video campaign in-line with a selected company's digital marketing strategy.
The programme is suited for people that wants to work with online video marketing towards social media platforms, such as YouTube, Facebook. The programme is open to candidates with no prior experience and people that have worked in other related subject areas or with a relevant educational background.
The digital classroom
All students at Noroff have access to a digital classroom, referred to as the learning platform. Here the student can access relevant academic and practical information about the study programme. The learning platform also contains learning content, activities, delivery deadlines, work requirements and assessments for every course.
Online
Online studies are flexible since students can study from anywhere and at their own pace according to the academic progression and scheduled deadlines. Students access their learning material for each course through the learning platform, and discussion forums are used for communication between fellow students and teachers.
Campus
As part of the campus community, students will have access to on-site teachers, guest lecturers, and other students during their learning journey. Students on campus study in modern working environments and have access to professional equipment for practical training.
Vocational education at Noroff can expand career opportunities and lay lifelong learning foundations. Throughout the programme, students will familiarise themselves with key competencies relevant to industry employment.
Career opportunities
Marketing of today happens largely through social media platforms and audio-visual marketing is increasing. The industry is changing and there is a clear trend towards extended use of video material in social media platforms and the trend is on a rise. Current businesses and the near future will have an increased need for video marketing skills. This requires new competencies and a combination of skills in digital video production, knowledge in digital marketing and the ability to measure performance with the use of analytical tools are essential competencies for within the field. The educational programme provides the necessary expertise in demand by the industry and graduates can be employed in digital marketing agencies or with content production in various organisations and companies. Candidates are prepared to work in professional positions such as content producer, video marketing specialist, campaign manager and social media specialist.
The Norwegian Qualifications Framework for lifelong learning (NQF) defines the levels of qualifications in the Norwegian educational system. These levels because of a learning process. Categories in NQF are defined as:
Knowledge: Understanding theories, facts, principles, procedures in the discipline, subject area and/or occupation.
Skills: Ability to utilise knowledge to solve problems or tasks (cognitive, practical, creative and communication skills).
General Competence: Ability to independently utilise knowledge and skills in different situations.
After graduation from this programme, students have acquired the following learning outcomes:
The candidate…
- has knowledge of concepts, processes and tools that are used in video production for Digital Marketing and Communication
- has knowledge of concepts, processes and tools that are used in the development of a strategy for audio-visual marketing
- has knowledge of current concepts and processes that are used in development of video marketing strategies and tactics on different Social Media platforms
- has knowledge of current data analytics tools that are used for measurement and performance tracking from video content in digital campaigns
- has insight into relevant regulations and professional requirements as a digital marketer and quality requirements for digital productions
- has knowledge of entrepreneurship within the field of study and is familiar with student collaboration across academic areas
- has knowledge of the industry and is familiar with different roles, positions and functions within the industry
- can update his/her knowledge related to current processes and tools used in online video marketing
- understands the importance of the video marketing discipline in a societal and value-creation perspective
The candidate…
- can apply knowledge of digital marketing and online communication to create and analyse digital activities and video marketing content
- can apply knowledge of development and maintenance to create and update a audio-visual marketing strategy to promote a brand, service or product
- can apply knowledge to create and conduct service of online video material designed for Social Media, including reach, enagement and targeting
- masters relevant techniques and tools to produce video content aimed at different digital platforms
- masters relevant methods for entrepreneurship in collaboration with multidisciplinary academic areas
- masters relevant processes and tools for online video performance analytics and report procedures
- can find information about regulations, standardised procedures and requirements relevant for current practices in video marketing
- can study Key Performance Indicators in a digital marketing strategy and identify issues and what measures need to be implemented
The candidate…
- understands the ethical principles that apply in video marketing campaigns and the limitations of data analytics
- has developed an ethical attitude in relation to video production and analytics in the digital marketing ecosystems
- can carry out a value-added video marketing campaigns based on the needs of selected target audiences
- can build relations with his/her peers, also across discipline boundaries and with external target groups in the digital marketing industry
- can develop products and services of relevance to video marketing campaigns
| Course code | Course name | Semester | Weeks | Hours | Credits |
|---|---|---|---|---|---|
| FM1MSC081 | Marketing Strategy and Communication | 1 | 5 | 210 | 8 |
| FM1OVP081 | Online Video Production | 1 | 5 | 210 | 8 |
| FM1YTM081 | Video Marketing Methodology | 1 | 5 | 210 | 8 |
| FM1SEA061 | Semester Assignment | 2 | 4 | 168 | 6 |
| FM1IPR051 | Industry Project | 2 | 4 | 168 | 5 |
| FM1SMV051 | Social Media Video | 2 | 3 | 126 | 5 |
| FM1VAD061 | Video Advertisment | 2 | 4 | 168 | 6 |
| FM1PAN051 | Performance Analytics | 2 | 3 | 126 | 5 |
| FM1PEX091 | Project Exam | 2 | 6 | 252 | 9 |
| Total | 39 | 1638 | 60 | ||
Noroff offers an engaging and student-active learning experience that prepares candidates for professional working life through unique and industry-relevant teaching and learning activities governed by the current learning outcomes. Teaching and learning engage students in the learning process by promoting a holistic understanding of the different issues and challenges relevant to the subject areas. By fostering critical thinking, creativity, collaboration, and communication, students will develop lifelong learning skills.
Activities can vary for campus and online delivery and are composed of theoretical and practical approaches, providing students with the best possible outcome for each course. Noroff distinguishes between teacher and student-led activities. Both are equally important and tailored to each course’s educational approach. Teaching and Learning activities used in the courses are outlined in the course descriptions.
For all online studies, English is the primary language for teaching. English can also be used as the teaching language on some campuses.
Assessment impacts the student’s learning significantly and concludes if the student has achieved the intended learning outcome and, if so, at what level. Assessments include summative and formative methods depending on the content of the learning outcome of each course.
A course usually consists of one or more work requirements. The most common is compulsory course assignments that assess the acquired competencies outlined in the course learning outcomes. Course assignments are assessed as Passed/Failed or graded from A to F, after which verbal or written feedback is provided. Tests can also evaluate students’ achievements and are usually used in combination with compulsory assignments.
Online studies may also require students to deliver one or more compulsory module assignments during a course. This is to follow up and support the online students’ learning path. Module assignments can be used as learning activities for campus students.
Work requirements and assessment methods for each course are described in the course descriptions.
Information about equipment requirements is available on our webpage (Link to webpage for the programme)
Online students are required to purchase and maintain their equipment.
There are three ways to meet the admission criteria and be enrolled as a student:
- By upper secondary education (videregående skole)
- Higher education entrance qualification from Norway or abroad
- By Norwegian vocational upper secondary education
- Documented vocational qualifications diploma (yrkeskompetanse)
- Documented craft certificate (fag og svennebrev)
- Prior learning and work experience
More information about admission requirements is available on our webpage under Admission Requirements.