FM1YTM081 Video Marketing Methodology
FM1YTM081 Video Marketing Methodology
- Course description
- Course codeFM1YTM081
- Level of study5.1
- Program of studyVideo Marketing in Social Media
- Credits8
- Course coordinatorMarna Haskins
The course provides knowledge of development and maintaintenance of a successful digital video channel. The candidates will learn how to reach and retain an audience through the development of video content. To master this the candidate needs the fundamentals knowledge of digital video as a media works and how the viewers respond. Candidates will learn how to track data and adjust actions based on insights. The candidate will get the competence to use video in the digital ecosystem in the best possible way. The course builds on competence from Online Video Production.
The candidate…
- has knowledge of processes and tools that are used to create functional digital video channels and content strategies
- has knowledge of spreadability, searchability, replicability and persistency and processes that are used in targeting and the quality of digital content
- has knowledge of concepts and processes that are used for analytics related to digital video marketing
- has insight into relevant regulations, standards, agreements and quality requirements related to digital content creation, including copyright and privacy
- has knowledge of the digital content ecosystems and is familiar with different content formats and content distribution
- has knowledge of influence marketing and is familiar with strategies and content production collaboration to target larger and specific audiences
- can update his/her knowledge of trends and new techniques in digital video marketing
- understands the importance of communication between the creator and the viewer
- understands the importance of roles and dependencies between creators and brands in the digital ecosystem
The candidate…
- can apply knowledge to create accessible, sharable, interactive and searchable digital content
- masters relevant tools and techniques to create functional online video channels and appealing digital content
- masters relevant tools for digital analytics
- masters relevant techniques in digital video marketing for targeting, sustainability and increased retention
- can find information about trends and new techniques related to video content creation
- can study a digital marketing strategy and identify strategic issues and what measures need to be implemented for continued growth
The candidate…
- understands the ethical principles concerning digital video content
- has developed an ethical attitude as a responsible content creator
- has developed an ethical attitude concerning copyrights in video material and online video strategies
- can carry out digital marketing strategies based on the needs of selected audiences
- can build relations and collaborate with peers in online video communities
- can develop methods and services for design of a digital video strategy aimed towards specific audiences
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.