FM1SMV051 Social Media Video
FM1SMV051 Social Media Video
- Course description
- Course codeFM1SMV051
- Level of study5.1
- Program of studyVideo Marketing in Social Media
- Credits5
- Course coordinatorMarna Haskins
This course provides knowledge of how to develop and maintain a successful SoMe video strategy. The candidates will learn how to reach and retain an audience through the development of organic video content in different Social Media platforms. Concepts and processes used for engaged video storytelling is central and they will be able to perform creative video techniques aimed towards a specific target group.
The candidate…
- has knowledge of concepts, processes and tools that are used for video content and audio-visual storytelling in social media
- has knowledge of stories, tools and processes that are used in digital channels for synchronous communication
- has knowledge of creative processes, narratives, formats and tools that are used in video editing to target a specific audience
- has insight into relevant regulations, standards, agreements and quality requirements of relevance to social media video production
- has knowledge of the Social Media industry and is familiar with the field of work
- can update his/her knowledge of new tools and applications for video editing
- understands the importance of organic Social Media video production and value of digital analysis in a societal and value-creation perspective
- has knowledge of concepts, processes and tools that are used for data analytics in online video performance and monitoring digital marketing activities
- has knowledge of processes that are used for interpreting and improving KPI’s in a digital marketing strategy
- has knowledge of processes and tools used for video performance analytics and data visualisation
- has knowledge of processes and analytics tools that are used in current business managers
- can update his/her knowledge of trends and new techniques within data analytics for digital marketing purposes
- understands the importance of evaluation for quality improvement in digital campaigns
The candidate…
- can apply knowledge of storytelling and narratives to create online video material aimed at social media
- masters relevant tools and techniques for editing video content aimed at specific target audiences
- can find information about the rapidly changing formats, tools and channels used in social media
- can study the needs of different target audiences and identify strategic issues and what measures need to be implemented for optimal results
- can apply knowledge of data analytics to improve online video performance and KPI’s
- can apply knowledge to analyse video performance on digital marketing platforms and business managers
- masters relevant tools and techniques for monitoring organic video activity, conversion tracking, data visualisation and reporting
- can find information and material relevant to video data analytics of digital campaigns
- can study a set of data and identify issues and what measures need to be implemented to improve the result
The candidate…
- understands the ethical principles that apply to Social Media video production
- has developed an ethical attitude in relation to postings of video content in social media
- can carry out a Social Media video strategy based on needs of selected target audiences
- can build relations with peers in social media, also across discipline boundaries, and with external target groups
- can develop work methods, products and services of relevance to Social Media video production and performance analytics
- can carry out data analysis related to customers and brand needs
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.