FM1OVP081 Online Video Production
FM1OVP081 Online Video Production
- Course description
- Course codeFM1OVP081
- Level of study5.1
- Program of studyVideo Marketing in Social Media
- Credits8
- Course coordinatorMarna Haskins
The course provides basic practical knowledge in all aspects of the video production workflow in the online video marketing context. The candidate will apply knowledge in use of low-cost equipment, editing software and learn how to create effective narratives where retention of online viewers is the main goal. The course builds on competence from Marketing Strategy and Communication.
The candidate...
- has knowledge of processes and tools that are used in online video productions for effective narratives, video composition, audio, effects and graphic elements
- has knowledge of processes that are used for different objectives and viewer attention retention
- has knowledge of processes and tools that are used in the production and editing of video content
- has knowledge of video editing techniques intended for different online video formats
- has insight into relevant regulations concerning copyright, privacy and quality requirements in video production
- can update his/her knowledge of trends, techniques and processes used in online video content productions
The candidate...
- can apply knowledge of narratives and concepts for production of an effective online video
- can apply knowledge of video production to obtain an objective
- can apply knowledge of image composition, light and sound, text and graphic elements in video production
- masters relevant tools and techniques for video capture and editing
- masters relevant tools and workflows from scripting to final video
- masters relevant techniques for effective video narratives in different formats
- can find information and material about current trends in online video production
- can study a digital marketing strategy and identify identity issues and what measures need to be implemented
The candidate...
- can carry out a low budget video production from idea to final product
- can develop effective work methods in pre-production, recording, editing and post production of online video material
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.