FM1SEA061 Semester Assignment
FM1SEA061 Semester Assignment
- Course description
- Course codeFM1SEA061
- Level of study5.1
- Program of studyVideo Marketing in Social Media
- Credits6
- Course coordinatorMarna Haskins
The semester concludes with a graded project, where the candidate will demonstrate practical skills and competence from previous courses. The project will be executed in collaboration with a customer of choice. Candidates’ work independently, and the project will include all the steps in designing and executing a Video Marketing strategy. The goal is to develop a fully functional YouTube channel and a publishing plan for one year. The project can open up interdisciplinary cooperation across disciplines. The course builds on competence from all courses during the first semester.
The candidate…
- has knowledge of concepts and processes that are used in a video marketing strategy for a customer
- has knowledge of processes and tools for project planning in accordance with a project scope for a video marketing strategy
- has knowledge of processes and techniques to present a video marketing strategy to a customer
- has insight into requirements for professional accuracy and complete documentation according to industry standards and relevant regulations
- has insight into ethical guidelines and relevant regulations in relation to audio-visual content publishing plans
- can update his/her knowledge of relevant standards, regulations and problem-solving within the subject area
- understands the importance of referencing external resources and can update the knowledge based on information from external parties
The candidate…
- can apply practical knowledge related to development of a digital video strategy for a customer
- can apply practical knowledge in development of a graphical profile, publishing plan and video production for a digital video channel
- masters tools and techniques and relevant workflows in the development of a digital video marketing strategy
- can find information about relevant regulations and guidelines for developing video material
- can find relevant information for project planning and management, execution and presentation of a major project
- can study a project plan and identify problems and delays in the production and adjust in order to meet deadlines
The candidate…
- can carry out a digital video strategy based on a project scope and execute the development according to a project plan
- can build relations with peers, also across discipline boundaries of relevance to audio-visual media productions
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
- Examination project must be delivered after the assignment description criteria and be evaluated with at least the passing grade.
- All projects must be approved by the teacher before the work begins to ensure the learning outcomes and that the project scope is relevant.
- Candidates are required to present his/her submitted work.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Semester Assignment | Grade A-F | 4 Week(s) |