FM1SEA061 Semester Assignment
FM1SEA061 Semester Assignment
- Course description
- Course codeFM1SEA061
- Level of study5.1
- Program of studyVideo Marketing in Social Media
- Credits6
- Course coordinatorMarna Haskins
The semester concludes with a graded project, where the candidate will demonstrate practical skills and competence from previous courses. The project will be executed in collaboration with a customer of choice. Candidates’ work independently, and the project will include all the steps in designing and executing a Video Marketing strategy. The goal is to develop a fully functional YouTube channel and a publishing plan for one year. The project can open up interdisciplinary cooperation across disciplines. The course builds on competence from all courses during the first semester.
The candidate…
- has knowledge of concepts and processes that are used in a video marketing strategy for a customer
- has knowledge of processes and tools for project planning in accordance with a project scope for a video marketing strategy
- has knowledge of processes and techniques to present a video marketing strategy to a customer
- has insight into requirements for professional accuracy and complete documentation according to industry standards and relevant regulations
- has insight into ethical guidelines and relevant regulations in relation to audio-visual content publishing plans
- can update his/her knowledge of relevant standards, regulations and problem-solving within the subject area
- understands the importance of referencing external resources and can update the knowledge based on information from external parties
The candidate…
- can apply practical knowledge related to development of a digital video strategy for a customer
- can apply practical knowledge in development of a graphical profile, publishing plan and video production for a digital video channel
- masters tools and techniques and relevant workflows in the development of a digital video marketing strategy
- can find information about relevant regulations and guidelines for developing video material
- can find relevant information for project planning and management, execution and presentation of a major project
- can study a project plan and identify problems and delays in the production and adjust in order to meet deadlines
The candidate…
- can carry out a digital video strategy based on a project scope and execute the development according to a project plan
- can build relations with peers, also across discipline boundaries of relevance to audio-visual media productions
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.
- Examination project must be delivered after the assignment description criteria and be evaluated with at least the passing grade.
- All projects must be approved by the teacher before the work begins to ensure the learning outcomes and that the project scope is relevant.
- Candidates are required to present his/her submitted work.