FM1SEA061 Semester Assignment
FM1SEA061 Semester Assignment
- Course description
- Course CodeFM1SEA061
- Level of Study5.1
- Program of StudyVideo Marketing in Social Media
- Credits6
- Study Plan CoordinatorMarna Haskins
The semester concludes with a graded project, where the candidate will demonstrate practical skills and competence from previous courses. The project will be executed in collaboration with a customer of choice. Candidates’ work independently, and the project will include all the steps in designing and executing a Video Marketing strategy. The goal is to develop a fully functional YouTube channel and a publishing plan for one year. The project can open up interdisciplinary cooperation across disciplines. The course builds on competence from all courses during the first semester.
The candidate…
- has knowledge of concepts and processes that are used in a video marketing strategy for a customer
- has knowledge of processes and tools for project planning in accordance with a project scope for a video marketing strategy
- has knowledge of processes and techniques to present a video marketing strategy to a customer
- has insight into requirements for professional accuracy and complete documentation according to industry standards and relevant regulations
- has insight into ethical guidelines and relevant regulations in relation to audio-visual content publishing plans
- can update his/her knowledge of relevant standards, regulations and problem-solving within the subject area
- understands the importance of referencing external resources and can update the knowledge based on information from external parties
The candidate…
- can apply practical knowledge related to development of a digital video strategy for a customer
- can apply practical knowledge in development of a graphical profile, publishing plan and video production for a digital video channel
- masters tools and techniques and relevant workflows in the development of a digital video marketing strategy
- can find information about relevant regulations and guidelines for developing video material
- can find relevant information for project planning and management, execution and presentation of a major project
- can study a project plan and identify problems and delays in the production and adjust in order to meet deadlines
The candidate…
- can carry out a digital video strategy based on a project scope and execute the development according to a project plan
- can build relations with peers, also across discipline boundaries of relevance to audio-visual media productions
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, such as text, images, models, videos or podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to the digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall delivery.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
- Examination project must be delivered after the assignment description criteria and be evaluated with at least the passing grade.
- All projects must be approved by the teacher before the work begins to ensure the learning outcomes and that the project scope is relevant.
- Candidates are required to present his/her submitted work.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Semester Assignment | Grade A-F | 4 Week(s) |