FM1IPR051 Industry Project

FM1IPR051 Industry Project

  • Course description
    • Course code
      FM1IPR051
    • Level of study
      5.1
    • Program of study
      Video Marketing in Social Media
    • Credits
      5
    • Course coordinator
      Marna Haskins
Teaching term(s)
2025 Spring
About the Course

This course provides deeper insight in how candidates can develop a business model and exercise entrepreneurship in the field of Video Marketing. The candidate is prepared for a professional life as a video marketer where the start-up of a company is central. This includes administrative, financial and practical assignments. This way, candidates will be prepared to create a revenue generating workplace.

Course Learning Outcomes
Learning outcomes - Knowledge

The candidate…

  • has knowledge of the concepts accounting, VAT, deductions and tax for financial operations in a company
  • has knowledge of billing and pricing processes relevant for assignments in the field of developing digital solutions and has insight into relevant standards for budget and accounting setup
  • is familiar with relevant disciplines and trades and has knowledge to select and showcase skills to individual businesses
  • can assess work in the field of study and assess which relevant sectors that benefit most from the competence
  • has knowledge of processes for writing applications and presenting a portfolio
  • has insight into opportunities for development in the current digital media market and can assess potential jobs or potential customer groups
Learning outcomes - Skills

The candidate…

  • can explain choices for pricing and budgeting methods
  • can find information about regulations and guidelines for responsible operations of a company
  • can reflect over the price level in the market and assess pricing assignments in relevance to current norms and practices
  • can reflect on opportunities for development within the current Video Marketing industry
  • can study the market and identify potential employers or customer assignments and work out a market strategy to reach relevant customer groups
General Competence

The candidate…

  • can plan and carry out a customer assignment according to budget and keep accounts after completing the assignment
  • can exchange points of view with peers and professionals from the industry and participate in discussions on the development of good entrepreneurial practices
  • can contribute to developing a company with applied knowledge and skills in entrepreneurship
Teaching and Learning

In this course, the following teaching and learning methods can be applied, but are not limited to:

  • Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
  • Group work: Collaborative activities where students work together to solve problems or complete tasks.
  • Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
  • Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
  • Online lessons: Digital content delivered via an online learning platform.
  • Guidance: Individualized advice and direction from instructors to support students in their learning journey.
  • Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
  • Self-study: Independent study where students engage with course material on their own without any teacher support.
Assessments
Form of assessmentGrading scaleGroupingDuration of assessment
Course Assignment
Pass / Fail
3 Week(s)
Reading list

Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.