FM1IPR051 Industry Project

FM1IPR051 Industry Project

  • Course description
    • Course code
      FM1IPR051
    • Level of study
      5.1
    • Program of study
      Video Marketing in Social Media
    • Credits
      5
    • Course coordinator
      Marna Haskins
Teaching term(s)
2025 Spring
Authors
Marna Haskins
About the Course

This course provides deeper insight in how candidates can develop a business model and exercise entrepreneurship in the field of Video Marketing. The candidate is prepared for a professional life as a video marketer where the start-up of a company is central. This includes administrative, financial and practical assignments. This way, candidates will be prepared to create a revenue generating workplace.

Course Learning Outcomes
Learning outcomes - Knowledge

The candidate…

  • has knowledge of the concepts accounting, VAT, deductions and tax for financial operations in a company
  • has knowledge of billing and pricing processes relevant for assignments in the field of developing digital solutions and has insight into relevant standards for budget and accounting setup
  • is familiar with relevant disciplines and trades and has knowledge to select and showcase skills to individual businesses
  • can assess work in the field of study and assess which relevant sectors that benefit most from the competence
  • has knowledge of processes for writing applications and presenting a portfolio
  • has insight into opportunities for development in the current digital media market and can assess potential jobs or potential customer groups
Learning outcomes - Skills

The candidate…

  • can explain choices for pricing and budgeting methods
  • can find information about regulations and guidelines for responsible operations of a company
  • can reflect over the price level in the market and assess pricing assignments in relevance to current norms and practices
  • can reflect on opportunities for development within the current Video Marketing industry
  • can study the market and identify potential employers or customer assignments and work out a market strategy to reach relevant customer groups
General Competence

The candidate…

  • can plan and carry out a customer assignment according to budget and keep accounts after completing the assignment
  • can exchange points of view with peers and professionals from the industry and participate in discussions on the development of good entrepreneurial practices
  • can contribute to developing a company with applied knowledge and skills in entrepreneurship
Teaching and Learning

In this course, the following teaching and learning methods can be applied, but are not limited to:

  • Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
  • Group work: Collaborative activities where students work together to solve problems or complete tasks.
  • Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
  • Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
  • Online lessons: Digital content delivered via an online learning platform.
  • Guidance: Individualized advice and direction from instructors to support students in their learning journey.
  • Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
  • Self-study: Independent study where students engage with course material on their own without any teacher support.
Reading list

Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.

Assessments
Form of assessmentGrading scaleGroupingDuration of assessment
Course Assignment
Pass / Fail
3 Week(s)