FM1IPR051 Industry Project

FM1IPR051 Industry Project

  • Course description
    • Course Code
      FM1IPR051
    • Level of Study
      5.1
    • Program of Study
      Video Marketing in Social Media
    • Credits
      5
    • Study Plan Coordinator
      Marna Haskins
Teaching Term(s)
2026 Spring
About the Course

This course provides deeper insight in how candidates can develop a business model and exercise entrepreneurship in the field of Video Marketing. The candidate is prepared for a professional life as a video marketer where the start-up of a company is central. This includes administrative, financial and practical assignments. This way, candidates will be prepared to create a revenue generating workplace.

Course Learning Outcomes
Knowledge

The candidate…

  • has knowledge of the concepts accounting, VAT, deductions and tax for financial operations in a company
  • has knowledge of billing and pricing processes relevant for assignments in the field of developing digital solutions and has insight into relevant standards for budget and accounting setup
  • is familiar with relevant disciplines and trades and has knowledge to select and showcase skills to individual businesses
  • can assess work in the field of study and assess which relevant sectors that benefit most from the competence
  • has knowledge of processes for writing applications and presenting a portfolio
  • has insight into opportunities for development in the current digital media market and can assess potential jobs or potential customer groups
Skills

The candidate…

  • can explain choices for pricing and budgeting methods
  • can find information about regulations and guidelines for responsible operations of a company
  • can reflect over the price level in the market and assess pricing assignments in relevance to current norms and practices
  • can reflect on opportunities for development within the current Video Marketing industry
  • can study the market and identify potential employers or customer assignments and work out a market strategy to reach relevant customer groups
General Competence

The candidate…

  • can plan and carry out a customer assignment according to budget and keep accounts after completing the assignment
  • can exchange points of view with peers and professionals from the industry and participate in discussions on the development of good entrepreneurial practices
  • can contribute to developing a company with applied knowledge and skills in entrepreneurship
Learning Activities

Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, such as text, images, models, videos or podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.

Campus Resources
In addition to the digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall delivery.

Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.

Assessments
Form of assessmentGrading scaleGroupingDuration of assessment
Course Assignment
Pass / Fail
3 Week(s)
Reading List

Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.