FM1PEX091 Project Exam
FM1PEX091 Project Exam
- Course description
- Course codeFM1PEX091
- Level of study5.1
- Program of studyVideo Marketing in Social Media
- Credits9
- Course coordinatorMarna Haskins
In this final graded project, the candidate will perform their competence from all previous courses and use this in a real-world context. They will design a Digital Marketing video campaign for a specific product or service and execute this for a customer. The candidate will produce paid ads for the company and perform a large-scale video strategy in accordance to a digital marketing plan. The course builds on competence from all courses during the academic year.
The candidate…
- has knowledge of concepts and processes that are used to produce digital marketing video campaigns for a selected company
- has knowledge of processes to define customer needs and objectives based on KPI’s
- has knowledge of processes for reporting campaign results to the customer
- has insight into ethical guidelines and relevant regulations of relevance to a video campaign
- can update his/her knowledge of relevant standards and regulations in accordance with industry quality requirements
The candidate…
- can apply practical knowledge to the development of a multiplatform video campaign based on company needs, including budgeting and publishing plans
- can apply practical knowledge to report actions needed to a customer
- masters tools and techniques for monitoring live campaign results in current digital marketing platforms and business managers
- can study a video campaign and identify performance issues and what measures need to be implemented to improve the result
The candidate…
- can carry out a campaign and execute the development according to a project plan
- can build relations with peers, also across discipline boundaries about good practices and the development of video marketing material
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.