FM1PEX091 Project Exam
FM1PEX091 Project Exam
- Course description
- Course CodeFM1PEX091
- Level of Study5.1
- Program of StudyVideo Marketing in Social Media
- Credits9
- Study Plan CoordinatorMarna Haskins
In this final graded project, the candidate will perform their competence from all previous courses and use this in a real-world context. They will design a Digital Marketing video campaign for a specific product or service and execute this for a customer. The candidate will produce paid ads for the company and perform a large-scale video strategy in accordance to a digital marketing plan. The course builds on competence from all courses during the academic year.
The candidate…
- has knowledge of concepts and processes that are used to produce digital marketing video campaigns for a selected company
- has knowledge of processes to define customer needs and objectives based on KPI’s
- has knowledge of processes for reporting campaign results to the customer
- has insight into ethical guidelines and relevant regulations of relevance to a video campaign
- can update his/her knowledge of relevant standards and regulations in accordance with industry quality requirements
The candidate…
- can apply practical knowledge to the development of a multiplatform video campaign based on company needs, including budgeting and publishing plans
- can apply practical knowledge to report actions needed to a customer
- masters tools and techniques for monitoring live campaign results in current digital marketing platforms and business managers
- can study a video campaign and identify performance issues and what measures need to be implemented to improve the result
The candidate…
- can carry out a campaign and execute the development according to a project plan
- can build relations with peers, also across discipline boundaries about good practices and the development of video marketing material
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, such as text, images, models, videos or podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to the digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall delivery.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.