FM1VAD061 Video Advertisement
FM1VAD061 Video Advertisement
- Course description
- Course codeFM1VAD061
- Level of study5.1
- Program of studyVideo Marketing in Social Media
- Credits6
- Course coordinatorMarna Haskins
In this course the candidate built their competence on how to develop video ads aimed for selected target groups in different Social Media platforms. They will perform knowledge of video storytelling concepts and processes aimed for marketing of a specific product or service. The “call to action” elements in a video ad will be essential and they will get insight into standard formats and quality requirements currently used in the SoMe industry. The course builds on competence from Social Media Video.
The candidate…
- has knowledge of concepts, processes and tools that are used for developing Social Media video ads aimed at selected target audiences
- has knowledge of processes and tools that are used in advertisement on current business managers
- has knowledge of processes that are used for budgeting and bidding on paid video ads
- has insight into formats, regulations, standards and agreements related to video ads in social media
- has knowledge of the social media video ads industry and is familiar with the field of work
- can update his/her knowledge of new formats and trends within Social Media video advertisement
- understands the importance of social media video ads in a societal and value-creation perspective
- has insight into relevant laws, regulations, standards and agreements related to data analytics
- understands the importance of evaluation for quality improvement in digital campaigns
- has knowledge of concepts, processes and tools that are used for data analytics in online video performance and monitoring digital marketing activities
- has knowledge of processes that are used for interpreting and improving KPI’s in a digital marketing strategy
The candidate…
- can apply knowledge to create social media video ads aimed at selected target groups
- can apply knowledge of storytelling, formats and creative processes to create effective video ads
- can apply knowledge to budget and bid in a running video ad campaign
- Masters relevant tools and techniques in current business managers
- can find information about trends and techniques of relevance to Social Media video activities
- can study a marketing strategy and identify marketing issues and what measure need to be implemented to obtain an objective for a customer
- can apply knowledge of data analytics to improve online video performance and KPI’s
- can apply knowledge to analyse video performance on digital marketing platforms and business managers
- masters relevant tools and techniques for monitoring paid video activity, conversion tracking, data visualisation and reporting
The candidate…
- understands the ethical principles that apply in Social Media video ads
- has developed an ethical attitude in relation to video marketing activities
- can carry out a video ad production based on the needs of selected target groups
- can build relations with his/her peers, also across discipline boundaries, and with the Social Media marketing industry
- can develop video ads for social media platforms
- understands the ethical principles related to data analytics and user insights
- can carry out data analysis related to customers and brand needs
- has developed an ethical attitude in relation to user data in a digital campaign
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.