Digital Marketing

Digital Marketing

Study facts

    • Prog. Code
      PIMF
    • NQF Level
      5.1
    • Credits
      60
    • Valid from
      H24
    • Dated
      14.08.2024
    • Version
      2.0
    • Study mode
      Full-time, Part-time
    • Program manager
      Michael John Phillip
About the programme

The main objective of Digital Marketing is to provide candidates with practical and relevant training within Digital Marketing, so that candidates are ready for employment after graduation.

Demand for expertise within Digital Marketing has increased in recent years and it continues steadily to increase. The rapid development and uprising of new channels, distribution models and ways of creating awareness in the 21st century, make competent marketers more attractive than ever. Digitisation expertise is an urgent need in most industries and professional fields. Some organisations want to have the expertise in-house, while others choose to hire specialized agencies or consultants, and some prefer to use a mix. New technology has changed the field significantly, and an agile teaching methodology is needed to absorb new knowledge and skills.

Learning Environment

The digital classroom
All students at Noroff have access to a digital classroom, referred to as the learning platform. Here the student can access relevant academic and practical information about the study programme. The learning platform also contains learning content, activities, delivery deadlines, work requirements and assessments for every course.

Online
Online studies are flexible since students can study from anywhere and at their own pace according to the academic progression and scheduled deadlines. Students access their learning material for each course through the learning platform, and discussion forums are used for communication between fellow students and teachers. Lectures and live-stream sessions are not a part of the delivery model online but may be given as an add-on. 

Campus 
As part of the campus community, students will have access to on-site teachers, guest lecturers, and other students during their learning journey. Students on campus study in modern working environments and have access to equipment used for practical training.

After graduation

Vocational education at Noroff can expand career opportunities and lay lifelong learning foundations. Throughout the programme, students will familiarise themselves with key competencies relevant for industry employment.  

Career opportunities 
After graduation, the candidate may qualify for work within these areas:

  • Digital Marketer
  • Marketing Coordinator
  • Marketing Consultant
  • Digital Advisor
  • Marketing Manager
  • Web Manager
  • Entrepreneur

 

Learning Outcome

The Norwegian Qualifications Framework for lifelong learning (NQF) defines the levels of qualifications in the Norwegian educational system. These levels describe what a learner knows, understands, and can do as a result of a learning process. Categories in NQF are defined as:

Knowledge: Understanding theories, facts, principles, procedures in the discipline, subject area and/or occupation.
Skills: Ability to utilise knowledge to solve problems or tasks (cognitive, practical, creative and communication skills).
General Competence: Ability to independently utilise knowledge and skills in different situations.

After graduation from this programme, students have acquired the following learning outcomes:

Knowledge

The Candidate...

  • has knowledge of concepts, processes and tools that are used in digital marketing
  • has knowledge of tools for analytics and processes that are used to measure results in marketing activities
  • has knowledge of processes and tools that are used in development aimed at specific digital channels
  • has insight into current social media and advertising channels, including distribution, reach, functionality, applications and audiences
  • has insight into relevant regulations, standards and quality requirements in digital marketing
  • has a knowledge of the industry, businesses and development processes in the field
  • can update his/her knowledge trends and technology within the field
  • understands the importance of the customer relations and user experiences
  • understands the importance of his/her own work as a digital marketer from a societal perspective
Skills

 The Candidate...

  • can apply knowledge of customer relations, brands and products to create optimised solutions
  • can apply knowledge of creativity and idea generation to find solutions in marketing activities
  • can apply knowledge of digital channels, audiences to select the best strategy in a marketing activity
  • masters relevant tools and techniques to create, execute and evaluate a marketing plan
  • masters relevant tools and techniques for measuring and analysing branding and performance activities
  • masters relevant tools and techniques to pitch ideas and negotiate with potential clients
  • can find regulations and laws that are relevant to the field and the industry
  • can find information and material that is relevant to marketing trends and technological development within the field
  • can study digital platforms and websites and identify weaknesses and what measures need to be implemented to improve visibility, customer value and conversions
General Competence

The Candidate...

  • understands the ethical principles that apply in digital marketing and is conscious of ethical dilemmas in relations to the field
  • understands the customer journey and the intertwined relation between online and offline channels and distribution
  • has developed an ethical attitude in relation to practicing digital marketing
  • can carry out development of a marketing and branding strategies aimed at a specific platform
  • can build relations with his/her peers, also across disciplinary boundaries, and with developers, designers, programmers to share knowledge, problems and collaborate on projects
  • can develop a digital ecosystem for a business
  • can develop, measure, execute and evaluate an online presence for a client
Course Overview
Course code Course name Semester Weeks Hours Credits
FM1AEDM10 The Digital Marketer 1 5 210 10
FM1AECM05 Content Marketing 1 3 126 5
FM1AEWO10 Website Optimisation 1 6 252 10
FM1AESP05 Semester Project 1 3 126 5
FM1AESM05 Social Media Marketing 2 4 168 5
FM1AECS05 Creativity and Storytelling for Marketing 2 4 168 5
FM1AEPA10 Performance Analytics 2 7 294 10
FM1AEEP10 Exam Project 2 6 252 10
Total 38 1596 60

 

Course Models
Digital Marketing
Teaching and Learning

Noroff offers an engaging and student-active learning experience that prepares candidates for professional working life through unique and industry-relevant teaching and learning activities governed by the current learning outcomes. Teaching and learning engage students in the learning process by promoting a holistic understanding of the different issues and challenges relevant to the subject areas. By fostering critical thinking, creativity, collaboration, and communication, students will develop lifelong learning skills. 

Activities can vary for campus and online delivery and are composed of theoretical and practical approaches, providing students with the best possible outcome for each course. Noroff distinguishes between teacher and student-led activities. Both are equally important and tailored to each course’s educational approach. Teaching and Learning activities used in the courses are outlined in the course descriptions. 

For all online studies, English is the primary language for teaching. English can also be used as the teaching language on some campuses.

Work Requirements and Assessment

Assessment impacts the student’s learning significantly and concludes if the student has achieved the intended learning outcome and, if so, at what level. Assessments include summative and formative methods depending on the content of the learning outcome of each course.

A course usually consists of one or more work requirements. The most common is compulsory course assignments that assess the acquired competencies outlined in the course learning outcomes. Course assignments are assessed as Passed/Failed or graded from A to F, after which verbal or written feedback is provided. Tests can also evaluate students’ achievements and are usually used in combination with compulsory assignments.

Online studies may also require students to deliver one or more compulsory module assignments during a course. This is to follow up and support the online students’ learning path. Module assignments can be used as learning activities for campus students.

Work requirements and assessment methods for each course are described in the course descriptions.

Equipment Requirements

Information about equipment requirements is available on our webpage under Programme information.

Online students are required to purchase and maintain their equipment.

Admission requirements

There are three ways to meet the admission criteria and be enrolled as a student: 

  1. By upper secondary education (videregående skole) 
    • Higher education entrance qualification from Norway or abroad 
  2. By Norwegian vocational upper secondary education  
    • Documented relevant vocational qualifications diploma (yrkeskompetanse)
      Documented relevant craft certificate (fag og svennebrev)
  3. Prior learning and work experience   

More information about admission requirements is available on our webpage under Admission Requirements.