FM1AECS05 Creativity and Storytelling for Marketing
FM1AECS05 Creativity and Storytelling for Marketing
- Course description
- Course codeFM1AECS05
- Program of studyDigital Marketing
- Credits5
- Course coordinatorCeline Dyndal, Michael John Phillip
The course provides knowledge of creativity and its importance for marketing, in addition to insight into ethical dilemmas related to digital presence. The course introduces candidates to trending digital and social channels and learn what distinguishes them and what sets them apart. Candidates are provided knowledge of creative content production, transmedia storytelling and an understanding of the platforms and channels within the field. Candidates also learn to produce and distribute content for commercial purposes. The course build on competence from Social Media Marketing.
Course Relevance
The course aims to provide knowledge of digital communication and relations to clients and contacts. It is essential to understand the construction of digital profiles in social media.
The Candidate...
- has knowledge of concepts, processes and tools that are used to efficiently build and use different digital and social channels and their characteristics
- has knowledge of processes and tools that are used in a digital strategy and its implications for marketing activities
- has insight into trending digital channels and their distribution, reach, functionality, application and audiences
- can update his/her knowledge of different business managers
- understands the importance of the connections between digital and physical presence
- understands the importance of storytelling techniques for marketing and creativity in content production in a value-creation perspective for digital marketing
The Candidate...
- can apply knowledge of creating, distributing and evaluating content to fulfil client needs
- can apply knowledge of location information and user data related to digital profiles and platforms
- can apply knowledge of marketing activities and business managers to optimise the digital presence of a business
- masters relevant tools and techniques to connect digital profiles and websites for optimal visibility and accessibility
- masters relevant tools and techniques for writing scripts using storytelling and creativity in digital marketing
- can find information about channels and applications for different purposes, products and brands
The Candidate...
- understands the ethical principles and impact that apply to GDPR and other regulations
- has developed an ethical, creative and curious attitude as a digital marketer
- can carry out work and further develop an online presence for a client
- can develop a digital marketing strategy for a client
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.