FM1AECM05 Content Marketing
FM1AECM05 Content Marketing
- Course description
- Course codeFM1AECM05
- Level of study5.1
- Program of studyDigital Marketing
- Credits5
- Course coordinatorCeline Dyndal, Michael John Phillip
The course provides knowledge of and skills related to content production. Candidates learn of CRM systems and marketing aimed towards e-mail, auditive and visual mediums. The course provides understanding of content marketing with a particular focus on CRM, e-mail marketing, inbound marketing and general content production. Candidates will also explore good business practices and ethical issues related to marketing and content marketing. The course builds on competence from The Digital Marketer.
Course Relevance
The course aims to further provide knowledge of the field and skills to become a digital marketer. Candidates will be provided an opportunity to become certified in areas relevant to upcoming assignments and courses.
The Candidate…
- has knowledge of concepts, processes and tools that are used in content marketing
- has knowledge of processes and tools that are used in Customer Relationship Management (CRM) systems
- has knowledge of processes and tools that are used in auditive and visual digital marketing and inbound/outbound marketing
- has knowledge of processes and tools that are used for content production for digital marketing
The Candidate…
- can apply knowledge of regulations and laws to identify ethical issues in content marketing
- can apply knowledge of inbound, outbound marketing to streamline a customer’s journey
- masters relevant tools and techniques to create content for various channels, objectives and commercial purposes
- can find information and material that is relevant to working with a CRM system
- can study content and identify issues and what measures need to be implemented for optimal results
The Candidate…
- understands the ethical principles and possible implications that apply in content marketing
- has developed an ethical attitude in relation to content marketing
- can carry out content marketing activities based on a strategy
- can develop business practices as a digital marketer
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.