FM1AESM05 Social Media Marketing
FM1AESM05 Social Media Marketing
- Course description
- Course codeFM1AESM05
- Level of study5.1
- Program of studyDigital Marketing
- Credits5
- Course coordinatorCeline Dyndal, Michael John Phillip
The course provides knowledge of the most relevant online advertising channels and skills to differentiate between channels and their characteristics, in addition to the varied results they can yield. Candidates learn about how to define objectives, distribution and creatives in advertisement in social media and gain competence to plan campaigns across different channels. The course build on competence from Website Optimisation.
Course Relevance
The course aims to provide competence to design campaigns and media plans. It is important to being able to make qualified decisions that generate the desired results based on specific target groups. Candidates are also provided skills with various Business Managers and can apply for certification for trending tools used by the industry.
The Candidate...
- has knowledge of methods and tools that are used for marketing in social media
- has knowledge of processes and tools that are used to define objectives and KPI’s based on evidence-based data and empirical results
- has knowledge of distribution models, auctions, bidding, ad sets, audiences and pricing strategies that are used in digital marketing
- has insight into creative work within digital advertisement, formats, specifications and limitations
- has a knowledge of online communities and is familiar with new types of marketing
The Candidate...
- can apply knowledge of first- second- and third-party data in social media marketing
- masters relevant tools and techniques to express creativity in writing, composing scripts and similar in social media marketing
- masters tools and techniques to conduct performance measurements in social media
- masters relevant tools for reporting social media results
- can study social media advertisements and measure, analyse and optimise the results
The Candidate...
- has developed an ethical attitude in relation to practicing marketing activities in social media
- can carry out advertisement strategies
- can build relations to his/her peer, also across disciplinary boundaries, to collaborate and discuss best practices
- can develop result-oriented campaigns and media plans with specified advertisement channels aimed at selected target audiences
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.