FM1AESP05 Semester Project
FM1AESP05 Semester Project
- Course description
- Course codeFM1AESP05
- Level of study5.1
- Program of studyDigital Marketing
- Credits5
- Course coordinatorCeline Dyndal, Michael John Phillip
The semester ends with a major project, where candidates must demonstrate competence acquired through the semester. The candidate is responsible for all aspects of the project and solves the assignment independently from a given practical problem. Candidates prepare an end report that communicates with professional terminology and expressions, in addition to documenting the process, applied work methods and scientifically substantiated suggestions for improvement. The project can open to interdisciplinary collaboration. The course builds on competence from all courses during the first semester.
Course Relevance
The project is important for the candidates’ practice and execution of a professional project. The candidates ability to work independently with development and completion is central.
The Candidate...
- has knowledge of concepts and processes that are used for market surveys and insight analysis for a client
- has knowledge of processes and tools that are used to define aims, objectives and KPIs
- has knowledge of processes and tools that are used in data-driven and evidence-based marketing
- has knowledge of processes and methods that are used to present digital marketing concepts, improvements, results and suggestions to a client
- has knowledge of processes and tools that are used for audits within digital marketing
- can update his/her knowledge of ethical guidelines and regulations within the field
- understands the importance of reliability, credibility and to the importance to refer to previous research and studies
The Candidate...
- can apply knowledge of marketing analysis, identify vulnerabilities and report results
- masters tools and techniques to present concepts and strategies to clients
- masters tools and techniques to execute a marketing activity
- can find information that is relevant for planning, developing and improve market activities
- can study the effects of marketing activities and identify issues and what measures need to be implemented to improve the result
The Candidate...
- has developed an ethical attitude in relation to digital marketing
- has developed communicative competences to pitch and present for a client
- can develop a marketing strategy
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.