FM1AEDM10 The Digital Marketer
FM1AEDM10 The Digital Marketer
- Course description
- Course codeFM1AEDM10
- Level of study5.1
- Program of studyDigital Marketing
- Credits10
- Course coordinatorCeline Dyndal, Michael John Phillip
The course provides knowledge of foundational principles of digital marketing, digital communication, web usage, development trends, various digital channels and how they are used. Candidates are provided knowledge of the regulations and laws of the industry and skills to manage projects. Candidates are also provided knowledge of the various tasks, roles and guidelines for the industry.
Course Relevance
The course aims to provide a foundation for theory and practical application as a digital marketer. As the market is in constant change, candidates learn how they can look ahead to trending and future technologies and solutions.
The Candidate...
- has knowledge of concepts, processes and tools that are used for development within digital marketing
- has knowledge of concepts, processes and tools that are used in project management
- has knowledge of concepts, processes and tools that are used in digital and physical communication
- has insight into current trends and relevant regulations and laws within digital marketing and the marketing industry
- has a knowledge of the industry and is familiar with the various tasks, roles and guidelines within the field
- can update his/her knowledge of current trends, the industry and competence developments within the field
The Candidate...
- can apply knowledge of processes, tools and techniques to ensure clear communications, both digital and physical
- masters relevant tools and techniques for development within digital marketing
- masters relevant tools and techniques to manage projects
- can find information about regulations and laws relevant to the field and the industry
The Candidate...
- understands the ethical principles that apply in digital marketing and the role as a digital marketer
- has developed an understanding of the commercial opportunities provided by digital marketing
- has developed an ethical attitude in relation to the practicing as a digital marketer
- has developed an understanding of communication and relevant uses as a digital marketing
- can build relations with his/her peers and external target audiences
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.