FM1AEEP10 Exam Project
FM1AEEP10 Exam Project
- Course description
- Course codeFM1AEEP10
- Level of study5.1
- Program of studyDigital Marketing
- Credits10
- Course coordinatorCeline Dyndal, Michael John Phillip
The programme concludes with a major project that reflects the competence that candidates acquire during the academic year. Candidates must solve the problem independently from a given practical problem. The candidate must apply the acquired competence in a project with professional implementation. The project is designed to be an interdisciplinary collaboration with other candidates. The candidates, in collaboration with the teacher, will define their own project to complete. The project challenges candidates to find a real-world project to acquire practical experience in a professional setting. Candidates are responsible for all aspects of the project.
Course Relevance
The aim of the course is to provide candidates with the ability to make independent choices and deliver a comprehensive product from start to finish with professional standards, deadline compliancy and focus on efficient workflows. The candidate must demonstrate his/her ability to make reasonable and efficient choices though the use of software tools and detailed documentation, in addition to communicating with professional terminology and expressions during a project. The candidate is encouraged to use the end product in application processes for work and internships.
The Candidate...
- has knowledge of processes and tools that are used to present digital marketing concepts, improvements, results and suggestions to a client
- can update his/her knowledge of ethical guidelines and regulations within the field
- understands the importance of reliability, credibility and to the important to refer to previous research and studies
The Candidate...
- masters tools and techniques to present concepts and strategies to clients
- masters tools and techniques to execute marketing activities
- can find information that is relevant for planning, developing and improving marketing activities
- can study the effects of marketing activities and identify issues and what measures need to be implemented to improve the result
The Candidate...
- has developed an ethical attitude in relation to practicing digital marketing
- can carry out marketing activities
- can carry out SEO and Content audits
- can build relations with his/her peers, also across disciplinary boundaries and with external collaboration partners
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.
1. All projects must be approved by the teacher before the work begins to ensure the learning outcomes and that the project scope is relevant.
2. Examination project must be delivered after the assignment description criteria and be evaluated with at least the passing grade.