Digital Product Management
Digital Product Management
- Study facts
- Prog. CodeDPM
- NQF Level5.1
- Credits60
- Valid fromH24
- Version1.0
- Program manager
Digital product managers have, in recent years, established a vital industry role internationally. The role and topic are also gaining traction in the Norwegian context, and the need for this competence is rising.
This programme is developed in close relationships with industry partners and focuses on product development in line with user needs and their user journeys. Students will learn to develop product strategies and will, through this programme, gain the necessary competence and insights to deliver results per user needs continuously. Optimisation of functions to ensure that implementing products covers the needs stated in the best possible way – is essential. A digital product manager is very often part of a team that can analyse user data using various principles, methods, and tools for optimisation. Understanding different roles and their collaboration are essential elements of this programme.
This programme starts from a basic level and is suitable for candidates from upper secondary education, higher education and/or prior learning and experience. Students will get basic competence in the principles, tools, and methods in use in the industry. The programme gives the students a solid foundation, an industry-relevant understanding, skills, and practical competence through an active learning environment.
All students at Noroff have access to a digital classroom, referred to as the learning platform. Here the student can access relevant academic and practical information about the study programme. The learning platform also contains learning content, activities, delivery deadlines, work requirements and assessments for every course.
Online
Online studies are flexible since students can study from anywhere and at their own pace according to the academic progression and scheduled deadlines. Students access their learning material for each course through the learning platform, and discussion forums are used for communication between fellow students and teachers. Lectures and live-stream sessions are not a part of the delivery model online but may be given as an add-on.
Campus
As part of the campus community, students will have access to on-site teachers, guest lecturers, and other students during their learning journey. Students on campus study in modern working environments and have access to equipment used for practical training.
Vocational education at Noroff can expand career opportunities and lay lifelong learning foundations. Throughout the programme, students will familiarise themselves with key competencies relevant to industry employment.
Career opportunities
After graduation, the candidate may qualify for work within these areas:
- Leading product industry companies, e.g., some of the major companies in the telecom industry or leading media companies.
- Various agencies are working with new product and feature development for larger and smaller clients in Norway.
Overall the tech industry is growing in market share, and their products continuously need feature improvement or new feature development.
Knowledge:
Understanding theories, facts, principles, procedures in the discipline, subject area and/or occupation.
Skills:
Ability to utilise knowledge to solve problems or tasks (cognitive, practical, creative and communication skills).
General Competence:
Ability to independently utilise knowledge and skills in different situations.
After graduation from this programme, students have acquired the following learning outcomes:
The candidate:
- has knowledge of central principles, stages, methods, frameworks, and tools that are used when managing digital products.
- has insight into relevant regulations, standards and quality requirements that apply within the field of digital product management.
- understands the importance of identifying and prioritising user needs when managing digital products.
- has knowledge of principles and methods for user research, insight, data analytics and validation.
- has knowledge of agile and lean methods.
- has knowledge of principles and methods used for ideation and prototyping when improving or developing new features on existing products.
- has knowledge of tools and processes for creating a product strategy and a value proposition.
- understands the purpose of prioritising ideas and how to manage a product backlog.
- has knowledge of central principles and methods for communication with both stakeholders and users.
- has knowledge of industry-relevant practices, understands the product manager role, and is familiar with the field of work.
- can update their knowledge related to digital product management
The candidate:
- can apply knowledge to use foundational tools, methods, frameworks, and principles in all relevant stages of developing digital products.
- masters the use of foundational qualitative and quantitative methods relevant to the practice of digital product management.
- masters tools and methods to identify and validate user needs.
- can study user needs and recommend what to prioritise when improving or developing new features on existing products.
- can apply knowledge on how to communicate to both users and stakeholders.
- can apply knowledge of lean and agile methods.
- can study a product and create a product strategy and a value proposition.
- can apply knowledge to use methods and tools for ideation and prototyping.
- can find information and material that is relevant within the field of digital product management.
The candidate:
- understands the ethical principles that apply to digital product management.
- has developed an ethical attitude in relation to practising the role of a Digital Product Manager.
- can carry out improvement and development of existing and new features based on user needs.
- can build relations with peers and collaborate across professional product disciplines and with external target groups.
- can develop features on digital products and use work methods of relevance to practice the role of a Digital Product Manager.
- can carry out work as a product manager based on the needs of selected target groups.
| Course code | Course name | Semester | Weeks | Hours | Credits |
|---|---|---|---|---|---|
| FDPM1-PM05 | Introduction to Product Management | 1 | 4 | 168 | 5 |
| FDPM1-UN75 | Understanding User Needs | 1 | 4 | 168 | 7.5 |
| FDPM1-EF75 | Managing Existing Features | 1 | 4 | 168 | 7.5 |
| FDPM1-SP10 | Semester Project | 1 | 7 | 294 | 10 |
| FDPM1-BS75 | Business and Strategy | 2 | 4 | 168 | 7.5 |
| FDPM1-DF75 | Developing New Features | 2 | 5 | 210 | 7.5 |
| FDPM1-EP15 | Exam Project | 2 | 10 | 420 | 15 |
| Total | 38 | 1596 | 60 | ||
Noroff offers an engaging and student-active learning experience that prepares candidates for professional working life through unique and industry-relevant teaching and learning activities governed by the current learning outcomes. Teaching and learning engage students in the learning process by promoting a holistic understanding of the different issues and challenges relevant to the subject areas. By fostering critical thinking, creativity, collaboration, and communication, students will develop lifelong learning skills.
Activities can vary for campus and online delivery and are composed of theoretical and practical approaches, providing students with the best possible outcome for each course. Noroff distinguishes between teacher and student-led activities. Both are equally important and tailored to each course’s educational approach. Teaching and Learning activities used in the courses are outlined in the course descriptions.
For all online studies, English is the primary language for teaching. English can also be used as the teaching language on some campuses.
Assessment impacts the student’s learning significantly and concludes if the student has achieved the intended learning outcome and, if so, at what level. Assessments include summative and formative methods depending on the content of the learning outcome of each course.
A course usually consists of one or more work requirements. The most common is compulsory course assignments that assess the acquired competencies outlined in the course learning outcomes. Course assignments are assessed as Passed/Failed or graded from A to F, after which verbal or written feedback is provided. Tests can also evaluate students’ achievements and are usually used in combination with compulsory assignments.
Online studies may also require students to deliver one or more compulsory module assignments during a course. This is to follow up and support the online students’ learning path. Module assignments can be used as learning activities for campus students.
Work requirements and assessment methods for each course are described in the course descriptions.
Information about equipment requirements is available here.
Online students are required to purchase and maintain their equipment.
There are three ways to meet the admission criteria and be enrolled as a student:
- By upper secondary education (videregående skole)
- Higher education entrance qualification from Norway or abroad
- By Norwegian vocational upper secondary education
- Documented relevant vocational qualifications diploma (yrkeskompetanse
- Documented relevant craft certificate (fag og svennebrev)
- Prior learning and work experience
More Information about admission requirements is available here.