Digital Marketing - Video and Content Creation

Digital Marketing - Video and Content Creation

Study Facts

    • Prog. Code
      PDMV2
    • NQF Level
      5.2
    • Credits
      120
    • Valid from
      H26
    • Version
      v1.0 (2025-12)
    • Study Mode
      Full-time, Part-time
    • Program Manager
      marna.haskins@noroff.no
About the Programme

The development within digital communication and marketing is remarkable, and there is an increasing demand for targeted content production and distribution through various platforms. The distinction between traditional communication channels and digital platforms is fading, and organizations are increasingly orienting themselves toward video-based and digital content in their marketing strategies. This development creates a growing need for candidates with formal and industry-relevant competence within this field.

The first year of this new two-year study program will be identical to the existing one-year program, Video Marketing in Social Media. In addition to acquiring a fundamental understanding of storytelling, marketing strategies, digital platforms, and publishing tools, students will, in their second year, gain a deeper understanding and competence in video production, editing, visual communication, and campaign administration.

The study program focuses on practical knowledge of tools and methods used in video and content production. The learning structure provides a balanced combination of theoretical knowledge and practical skills, ensuring that candidates are well prepared for various roles in the industry.

Both our formal industry partners and professional communities, as well as informal contacts in the sector, point to a significant need for competence in video and content production. They expect that candidates from this study program will contribute effectively in a professional context without requiring additional education and training.

Learning Environment

The Digital Classroom  
All students at Noroff have access to a digital classroom, referred to as the learning platform. Here the student can access relevant academic and practical information about the study programme. The learning platform also contains learning content, activities, delivery deadlines, work requirements and assessments for every course.

Online
Online studies are flexible since students can study from anywhere and at their own pace according to the academic progression and scheduled deadlines. Students access their learning material for each course through the learning platform, and discussion forums are used for communication between fellow students and teachers. Lectures and live-stream sessions are not a part of the primary offer but may be provided as an additional activity depending on the course.

Campus 
As part of the campus community, students will have access to on-site teachers, guest lecturers, and other students during their learning journey. Students on campus study in modern working environments and have access to professional equipment for practical training.

After Graduation

Vocational education at Noroff can expand career opportunities and lay the foundation for lifelong learning. Throughout the programme, students will familiarise themselves with key competencies relevant to industry employment. 

Career opportunities 
After graduation, the candidate may qualify for work within these areas:

  • Innholdsprodusent
  • Digital markedsfører
  • Videoredigerer
  • Sosiale medier-strategi
  • Videograf
  • Analytiker for sosiale medier
  • Selvstendig næringsdrivende
Overall Learning Outcomes

The Norwegian Qualifications Framework for lifelong learning (NQF) defines the levels of qualifications in the Norwegian educational system. These levels describe the knowledge, skills, and competence a learner is expected to achieve as a result of a learning process. Categories in NQF are defined as:

Knowledge: Understanding theories, facts, principles, procedures in the discipline, subject area and/or occupation.
Skills: Ability to utilise knowledge to solve problems or tasks (cognitive, practical, creative and communication skills).
General Competence: Ability to independently utilise knowledge and skills in different situations.

After graduation from this programme, students have acquired the following learning outcomes:

Knowledge

  • has knowledge of concepts, theories, models, processes and tools that are used in planning, producing, distributing content and performance tracking across different media formats for digital marketing and communication 

  • has knowledge of storytelling principles, brand voice development, content marketing strategies, tactics and frameworks for current and emerging channels 

  • has knowledge of data-driven approaches to content creation, including audience insights, segmentation, SEO and algorithmic influence 

  • has insight into relevant regulations and professional requirements as a digital marketer, and quality requirements for digital productions 

  • has knowledge of entrepreneurship within the field and is familiar with different roles, positions and functions within the industry 

  • can update their knowledge related to processes and tools used in video and content marketing 

  • can assess their work in relation to the applicable norms and requirements related to content, video marketing, and digital media 

  • is familiar with the history, traditions, distinctive nature and place in society of video and content marketing as a driver of engagement and value creation 

  • has insight into their own opportunities for development within industry trends, tools and practices in video and content marketing 

Skills

  • can apply vocational knowledge of content marketing strategies to create, distribute and evaluate multi-format digital content across different channels 

  • can apply relevant vocational tools, materials, techniques and styles for creating, applying video SEO, and repurposing content across digital channels 

  • can apprly relevant vocational tools, materials, techniques and styles for collaboration, project management, performance analytics and reporting to deliver effective integrated campaigns 

  • can find information about regulations, standardised procedures and requirements relevant to current practices in video marketing 

  • can study Key Performance Indicators in a digital marketing strategy and identify issues and what measures need to be implemented 

  • can explain their vocational choices when developing and maintaining a content plan aligned with business objectives, target audiences and brand identity 

  • can reflect on their own vocational practice and adjust it with corrective measures for improved content performance under supervision 

  • can find and refer to information and vocational material, and assess its relevance to multi-format digital content marketing across different channels 

General Competence

  • understands the ethical principles that apply in video marketing campaigns and the limitations of data analytics 

  • has developed an ethical attitude in relation to video production and analytics in the digital marketing ecosystems 

  • can plan and carry out integrated content marketing campaigns that provide value to target audiences and stakeholders alone and as part of a group, and in accordance with ethical requirements and principles 

  • can exchange points of view with peers, clients, and external partners and participate in discussions about developing good content marketing practices 

  • can develop products and services of relevance to video marketing campaigns 

  • can contribute to organisational development in supporting innovation and sustainable value creation in content marketing 

Course Overview
Course code Course name Semester Weeks Hours Credits
FM1MSC081 Marketing Strategy and Communication  1 5 210 8
FM1OVP081 Online Video Production 1 5 210 8
FM1YTM081 Video Marketing Methodology 1 5 210 8
FM1SEA061 Semester Assignment 1 4 168 6
FM1SMV051 Social Media Video 2 3 126 5
FM1VAD061 Video Advertisement 2 4 168 6
FM1PAN051 Performance Analytics  2 3 126 5
FM1IPR051 Industry Project  2 4 168 5
FM1PEX091 Project Exam  2 6 252 9
FM2WRAF75 Writing and repurposing for all formats  3 5 210 7.5
FM2AWDS75 Audio, webinars and digital storytelling  3 5 210 7.5
FM2SVMF75 Smart visuals and mobile-first content  3 5 210 7.5
FM2SEMA75 Semester Assignment  3 4 168 7.5
FM2DCSC75 Designing content for the scroll  4 5 210 7.5
FM2CSPT75 Campaign strategy and performance tracking  4 5 210 7.5
FM2CMBB75 Creator monetisation and building your business  4 5 210 7.5
FM2PJEX75 Project Exam 4 4 168 7.5
Total 77 3234 120
Course Models
Digital Marketing - Video and Content Creation
Learning Sessions and Activities

Noroff offers an engaging student-active learning experience that prepares students for professional working life through unique and industry-relevant learning activities, including flexible and independent self-study. Guidance and feedback from teachers support students' learning journey.

All learning activities are aligned with the current learning outcomes, designed to promote a holistic understanding of key issues and challenges within each subject area. By fostering critical thinking, creativity, collaboration, and communication, students will develop lifelong learning skills. 

Learning activities can vary for campus and online delivery and are composed of theoretical and practical approaches, providing students with the best possible outcome for each course. 

For all online studies, English is the primary language for teaching. English can also be used as the teaching language on some campuses.

Equipment Requirements

Information about the required equipment is available in the Programme information.
Online students are responsible for purchasing and maintaining their own equipment.

Admission Requirements

There are three ways to meet the admission criteria and be enrolled as a student: 

1. By upper secondary education (videregående skole) 

  • Higher education entrance qualification from Norway or abroad 

2. By Norwegian vocational upper secondary education  

  • Documented one of the following vocational qualifications diploma (yrkeskompetanse) within the Norwegian educations: “Bygg- og anleggsteknikk”, “Håndverk, design og produktutvikling” and “Teknologi og industrifag”,
  • Documented one of the following craft certificates (fag og svennebrev) within: Barne- og ungdomsarbeider, Blomsterdekoratør, Bunadstilvirker, Dataelektroniker, Droneoperatør, Eksponeringsdesigner, Filigranssølvsmed, Frisør, Grafisk produksjonsteknikk, fagoperatør, Gravør, Gullsmed, Herreskredder, Horn-, bein og metallduojár, Håndvever, IT-utvikler, IKT-Servicefaget, Innholdsprodusent, Interiørkonsulent, Keramiker, Kjole- og draktsyer, Kostymesyer, Logistikkoperatør, Mediedesigner, Medietekniker, Profileringsdesigner, Reiselivsmedarbeider, Reservedelsekspeditør, Salgsmedarbeider, Service og administrasjonsmedarbeider, Serigraf, Smed, Sølvsmed, Tekstilduojár

3. Prior learning and work experience   

More Information about admission requirements is available here: https://www.noroff.no/sok/opptakskrav