FM2CMBB75 Creator Monetisation and Building Your Business
FM2CMBB75 Creator Monetisation and Building Your Business
- Course description
- Course CodeFM2CMBB75
- Level of Study5.2
- Program of StudyDigital Marketing - Video and Content Creation
- Credits7.5
This course focuses on how creators can leverage their skills, content, and creativity to secure professional opportunities and generate income. Students explore the different ways creators earn through freelance projects, brand collaborations, affiliate links, and digital products. The course encourages an approach built on values, helping students grow a business that feels authentic and creatively fulfilling.
Students learn how to identify their strongest content skills and package them into clear services or offers. They create professional tools, such as media kits, pitch emails, and contracts, that demonstrate confidence and practical communication skills. The course also introduces essential business practices, including workflow management, income tracking, and understanding licensing and rights. By the end, students will be able to pitch, collaborate, and plan a business strategy that supports their creative identity and long-term goals.
- has knowledge of freelance, agency, hybrid and product as business models
- has knowledge of potential revenue streams, like sponsors, affiliate links and digital products
- can assess their own work in leveraging tools, skills, content and creativity to secure professional opportunities and generate income
- is familiar with the history and traditions of digital content business and creator monetisation
- has insights into their own opportunities for developing a professional business based on digital and visual content
- can explain their own choices when exploring business practices, workflow management, income tracking and licensing and rights
- can reflect on their own exploration of revenue streams and building long-term relationships and partnerships through professional communication
- can find and refer to information and material related to monetarising their personal brand and creative voice
- can plan and carry out skills mapping and package them into clear services or offers, individually and as part of a group and in accordance with ethical requirements and principles
- can exchange points of view with others in creating professional tools like media kits, client pitches, professional emails and contracts
- can contribute to organisational development in business strategies and creative brand identity
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Course Assignment | Pass / Fail | 5 Week(s) |