FM2SVMF75 Smart Visuals and Mobile-First Content
FM2SVMF75 Smart Visuals and Mobile-First Content
- Course description
- Course CodeFM2SVMF75
- Level of Study5.2
- Program of StudyDigital Marketing - Video and Content Creation
- Credits7.5
- Study Plan CoordinatorMarna Haskins
This course explores how to create powerful visual content using only a mobile device. Students learn how to capture high-quality images and design eye-catching graphics that are effective across various social media and web formats. The focus is on utilising natural light, composition, and simple techniques to create visuals that appear professional and align with a brand’s identity.
Through hands-on practice, students develop an understanding of visual design principles such as layout, colour, hierarchy, and typography, and how these influence how audiences respond to content. They learn to edit images and create mobile-first designs using Canva, Snapseed, and Lightroom while developing a consistent visual style across all content types. The course also guides students in creating their own content kits, curating visual libraries, and striking a balance between polished and raw visuals to maintain content authenticity and engagement.
- has knowledge of mobile apps such as Snapseed or Lightroom, for editing images for digital marketing
- has knowledge of setting up a home studio for mobile video, livestreaming and audio recording
- can assess their own work related to applicable visual content and requirements for balancing polished and raw content for authenticity
- is familiar with the distinctive nature of social media and memes, and their place in society
- has insights into their own opportunities for development within the context of mobile-first content
- can explain their choices in high-quality images, graphics and visual design principles
- can reflect on their own practice in developing content kits, curating visual libraries and maintaining authentic content
- can find and refer to information and material related to design principles, graphics and visual content in social media and assess its relevance to audience input
- can plan and carry out a visual content project across various social media platforms alone and as part of a group, and in accordance with brand’s identity and ethical requirements
- can exchange points of view with others regarding visual design principles and discuss best practices in content authenticity and engagement
- can contribute to organisational development in consistent visual styles across all content types
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Course Assignment | Pass / Fail | 5 Week(s) |