FM2DCSC75 Designing Content for the Scroll
FM2DCSC75 Designing Content for the Scroll
- Course description
- Course CodeFM2DCSC75
- Level of Study5.2
- Program of StudyDigital Marketing - Video and Content Creation
- Credits7.5
- Study Plan CoordinatorMarna Haskins
This course explores how to design visuals that stop the scroll and capture attention in fast-moving digital spaces. Students learn how to create content that connects instantly through bold imagery, strong messages, and visual storytelling that fits how people consume media today. The focus is on applying design principles to communicate ideas quickly and effectively while maintaining visuals that are consistent with the brand’s tone and personality.
Through practical exercises, students create memes, infographics, carousels, stories, and animated posts using Canva and other beginner-friendly tools. They experiment with different formats such as feed posts, stories, and ads, learning how to adapt their designs for each space. Collaboration and creativity play a central role as students plan, brief, and produce visuals that educate, entertain, or inspire, all while keeping relevance, timing, and audience attention in mind.
- has knowledge of designing for different formats and exploring different tools for crafting visual content for social media
- can assess their own work in designing visuals that stop the scroll in a fast-moving digital space
- is familiar with the history of memes, infographics, carousels and animated posts, its distinctive nature and place in society
- has insight into their own opportunities for developing knowledge about design principles and communicating ideas consistent with brand identity
- can explain vocational choices in the design of infographics, quote cards, carousel graphics and educational visuals
- can reflect upon their practice, applying design principles and communicating ideas in accordance with customer requirements and brand identity
- can find and refer to information and material useful for exploring design principles that connect with people
- can plan and carry out projects related to creating visuals that educate, entertain and inspire, individually and as part of a group, and in accordance with ethical requirements and principles
- can exchange points of view with others and participate in discussions about good practice in communication and visual storytelling
- can contribute to organisational development in brand identities and visual communication
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Course Assignment | Pass / Fail | 5 Week(s) |