FM2AWDS75 Audio, Webinars and Digital Storytelling
FM2AWDS75 Audio, Webinars and Digital Storytelling
- Course description
- Course CodeFM2AWDS75
- Level of Study5.2
- Program of StudyDigital Marketing - Video and Content Creation
- Credits7.5
- Study Plan CoordinatorMarna Haskins
This course explores how sound, voice, and storytelling impact the way audiences interact with content in the digital age. Students learn how to plan and script podcasts, webinars, and live sessions that are structured, engaging, and aligned with a clear purpose. They gain practical experience in recording and editing audio using accessible tools while learning to create authentic content that informs, entertains, and builds connections.
The course also looks at how innovation is transforming storytelling. Students explore new tools, such as drones, GoPro cameras, and 360-degree cameras, to experiment with visual and immersive formats. They use AI to support idea development, writing, and branded design, while learning how to apply it responsibly and transparently. Through discussion and practice, students learn to identify misinformation, deepfakes, and manipulation, developing awareness of ethical storytelling in modern media.
- has knowledge of concepts, theories and models related to audio production, webinars, and digital storytelling
- has knowledge of concepts, theories and models related to narrative structures and audience engagement strategies
- has knowledge of tools and processes for planning, scripting, recording, and editing audio content using accessible technologies (e.g., Descript, Audacity, smartphones)
- can assess their own work related to transparency in AI use, misinformation, deepfakes, and manipulation in digital storytelling
- is familiar with the evolution and role of audio storytelling in digital media and its societal impact
- has insights into their own opportunities for developing awareness of misinformation, deepfakes and manipulation in modern media
- explain their own choices in planning and scripting structured audio content (podcasts, webinars, live sessions) aligned with audience needs and clear objectives
- can explain their recording and editing choices related to ensuring sound quality and balance
- can evaluate their own use of AI in planning, scripting and recording podcasts, webinars and live sessions, and adjust their actions under supervision
- can find and refer to information and material related to the use of AI and assess its relevance in idea development, writing and branding design
- can plan, script and carry out digital storytelling projects individually and as part of a group, adhering to ethical principles and professional standards
- can exchange points of view with collaboration partners and discuss the practice of ethical and transparent use of AI
- can contribute to organisational development in identifying misinformation, deepfakes and manipulation
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Course Assignment | Pass / Fail | 5 Week(s) |