FM2DS3061 Screen-Based Design
FM2DS3061 Screen-Based Design
- Course description
- Course codeFM2DS3061
- Level of study5.2
- Program of studyGraphic Design 2
- Credits6
- Course coordinatorLibre van den Bergh
In this course, the emphasis is placed on both the aesthetic and conceptual aspects of the screen-based design process. The theory and methods taught to put the students' work in context and equip the students with practical and technical skills for screen-based communication. To design more comprehensive user-oriented solutions, students acquire knowledge of digital communication technologies. Students gain knowledge of screen-based design frameworks and publishing platforms that simplify the development and publishing process. Furthermore, students learn how to reach audiences through digital marketing and social media.
The Candidate...
- has knowledge of concepts, processes and tools used within screen-based design
- has knowledge of social media networks and is familiar with emerging types of marketing
- has knowledge of general concepts, processes and tools used in the field of digital marketing on screen-based devices
- can assess his/her own work in relation to current standards and requirements for user-friendly screen-based design
- can update his/her vocational knowledge within screen-based design
- has insight into creative work within digital advertisements, formats, specifications, and limitations.
- has insight into his/her own development opportunities within screen-based design
The Candidate...
- can explain his/her vocational choices within screen-based design development
- can reflect on his/her own professional practice within screen-based design and adjust it under guidance or user feedbacks
- can explain the work process of developing screen-based design, identify potential problems and assess whether there is a need for implementing measures
The Candidate...
- can plan and carry out the design of user-oriented solutions for digital communication channels, individually or as part of a group and in line with ethical requirements and universal design principles
- can carry out the design of user-oriented digital communications solutions according to the needs of selected target groups or a given client brief
- can exchange points of view with others with background in the graphic design discipline and participate in discussions about the development of good practice for user-friendly screen-based design development
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.