Digital Marketing - Performance and E-commerce

Digital Marketing - Performance and E-commerce

Study Facts

    • Prog. Code
      PDMP2
    • NQF Level
      5.2
    • Credits
      120
    • Valid from
      H26
    • Version
      v1.0 (2025-12)
    • Study Mode
      Full-time, Part-time
    • Program Manager
      Michael John Phillip
About the Programme

Digital Marketing – Performance and E-commerce has been developed in response to the growing demand for advanced digital marketing skills, data-driven performance, and e-commerce expertise.

Across industries, organisations are specialising not only in building visibility online but also in optimising campaigns, creating measurable results, and converting customer data into effective growth strategies. According to our industry partners, who have been involved in the development of this program, there are significant opportunities for candidates with the right combination of skills.

  1. Performance marketing expertise – training students to interpret data, manage campaigns across digital channels, and use AI-driven tools to increase efficiency and results.
  2. E-commerce competence – giving students the ability to design, manage, and optimise digital sales platforms, customer journeys, and conversion strategies.

Together, these topics reflect the evolution of modern marketing roles, which combine strategic insight, technical skills, and analytical abilities. This program ensures that candidates are prepared for roles requiring knowledge in SEO, paid advertising, marketing analytics, conversion rate optimisation (CRO), and customer journey mapping.

Both performance marketing and e-commerce marketing are study areas that meet employers’ immediate needs in retail, technology, and service sectors, as well as the long-term shift toward data-driven and AI-based marketing.

Learning Environment

The Digital Classroom  
All students at Noroff have access to a digital classroom, referred to as the learning platform. Here, the student can access relevant academic and practical information about the study programme. The learning platform also contains learning content, activities, delivery deadlines, work requirements and assessments for every course.

Online
Online studies are flexible since students can study from anywhere and at their own pace according to the academic progression and scheduled deadlines. Students access their learning material for each course through the learning platform, and discussion forums are used for communication between fellow students and teachers. Lectures and live-stream sessions are not a part of the primary offer but may be provided as an additional activity depending on the course.

Campus 
As part of the campus community, students will have access to on-site teachers, guest lecturers, and other students during their learning journey. Students on campus study in modern working environments and have access to professional equipment for practical training.

After Graduation

Vocational education at Noroff can expand career opportunities and lay the foundation for lifelong learning. Throughout the programme, students will familiarise themselves with key competencies relevant to industry employment. 

Career opportunities 
After graduation, the candidate may qualify for work within these areas:

  • Digital Marketer
  • Marketing Coordinator
  • Marketing Consultant
  • Content Marketer
  • Social Media Marketer
  • Performance Marketer
  • Marketing Manager
  • Entrepreneur
  • Search Engine Marketer
  • Paid Media Specialist
  • Marketing Automation Specialist
  • E-commerce marketer
  • Digital Strategy Consultant
Overall Learning Outcomes

The Norwegian Qualifications Framework for lifelong learning (NQF) defines the levels of qualifications in the Norwegian educational system. These levels describe the knowledge, skills, and competence a learner is expected to achieve as a result of a learning process. Categories in NQF are defined as:

Knowledge: Understanding theories, facts, principles, procedures in the discipline, subject area and/or occupation.
Skills: Ability to utilise knowledge to solve problems or tasks (cognitive, practical, creative and communication skills).
General Competence: Ability to independently utilise knowledge and skills in different situations.

After graduation from this programme, students have acquired the following learning outcomes:

Knowledge

  • has knowledge of tools for analytics and processes that are used to measure results in marketing activities 

  • has knowledge of processes and tools that are used in development aimed at specific digital channels 

  • has knowledge of concepts, processes and tools that are used in performance marketing to improve conversion rates 

  • has knowledge of concepts, models, processes and tools that are used in digital and e-commerce marketing  

  • has insight into current social media and advertising channels, including distribution, reach, functionality, applications and audiences 

  • has insight into relevant regulations, standards and quality requirements in digital marketing 

  • has a knowledge of the industry, businesses and development processes in the field 

  • can update their knowledge related to trends and technology within the digital marketing field 

  • understands the importance of customer relations and user experiences 

  • understands the importance of their own work as a digital marketer from a societal perspective 

  • can assess their own work in relation to the applicable norms and requirements in digital and e-commerce marketing 

  • is familiar with history, traditions, distinctive nature and place in society of consumer behaviour and digital psychology  

  • has insight into their own opportunities for development within a digital marketing team

Skills

  • can apply vocational knowledge of customer relations, brands and products to create optimised solutions 

  • can apply vocational knowledge of creativity and idea generation to find solutions in marketing activities 

  • can apply vocational knowledge of digital channels and audiences to select the best strategy in a marketing activity 

  • can apply relevant tools and techniques to create, execute and evaluate a marketing plan 

  • can apply relevant tools and techniques for measuring and analysing branding and performance activities 

  • can apply relevant tools and techniques to pitch ideas and negotiate with potential clients 

  • can find regulations and laws that are relevant to the field and the industry 

  • can find information and material that is relevant to marketing trends and technological development within the field 

  • can study digital platforms and websites and identify weaknesses and what measures need to be implemented to improve visibility, customer value and conversions 

  • can explain vocational choices regarding persuasive techniques used to improve digital content, campaigns, and user journeys

  • can reflect on their own vocational practice in setting up and managing an e-commerce platform, and adjust it under supervision  

  • can reflect on their own vocational practice in planning and managing a digital marketing project with stakeholders and adjust it under supervision 

  • can find and refer to information gathered through research to optimise campaigns and update performance marketing processes 

General Competence

  • understands the ethical principles that apply in digital marketing and is conscious of ethical dilemmas in relation to the field 

  • understands the customer journey and the intertwined relation between online and offline channels and distribution 

  • has developed an ethical attitude in relation to practising digital marketing 

  • can carry out development of marketing and branding strategies aimed at a specific platform 

  • can build relations with their peers, also across disciplinary boundaries, and with developers, designers, programmers, to share knowledge, problems and collaborate on projects 

  • can develop a digital ecosystem for a business 

  • can develop, measure, execute and evaluate an online presence for a client 

  • can plan and carry out marketing tasks and projects alone or as part of a group, and in accordance with ethical requirements and principles of e-commerce and performance marketing  

  • can exchange points of view with others with a background in digital marketing and e-commerce, and can participate in discussions about the development of good practice 

  • can contribute to organisational development of customer-centric and data-driven strategies within a marketing team or client project

Course Overview
Course code Course name Semester Weeks Hours Credits
FM1AEDM10 The Digital Marketer  1 5 210 10
FM1AECM05 Content Marketing  1 3 126 5
FM1AEWO10 Website Optimisation  1 6 252 10
FM1AESP05 Semester Project  1 3 126 5
FM1AESM05 Social Media Marketing  2 4 168 5
FM1AECS05 Creativity and Storytelling for Marketing  2 4 168 5
FM1AEPA10 Performance Analytics  2 7 294 10
FM1AEEP10 Exam Project  2 6 252 10
FM2AECB75 Consumer Behaviour  3 5 210 7.5
FM2AEAC15 E-commerce Marketing  3 9 378 15
FM2AESP75 Semester Project  3 5 210 7.5
FM2AEPM15 Performance Marketing  4 8 336 15
FM2AEIE75 Industry Experience  4 5 210 7.5
FM2AEPE75 Project Exam  4 6 252 7.5
Total 76 3192 120
Course Models
Digital Marketing - Performance and E-commerce
Learning Sessions and Activities

Noroff offers an engaging student-active learning experience that prepares students for professional working life through unique and industry-relevant learning activities, including flexible and independent self-study. Guidance and feedback from teachers support students' learning journey.

All learning activities are aligned with the current learning outcomes, designed to promote a holistic understanding of key issues and challenges within each subject area. By fostering critical thinking, creativity, collaboration, and communication, students will develop lifelong learning skills. 

Learning activities can vary for campus and online delivery and are composed of theoretical and practical approaches, providing students with the best possible outcome for each course. 

For all online studies, English is the primary language for teaching. English can also be used as the teaching language on some campuses. 

Assessment

Assessment consists of compulsory activities and exams. These impact the student’s learning significantly and conclude if the student has achieved the intended learning outcome and, if so, at what level. Assessments include both summative and formative methods, depending on the content of each course's learning outcome. Assessments for each course are described in the course descriptions.

Equipment Requirements

Information about the required equipment is available in the Programme information.
Online students are responsible for purchasing and maintaining their own equipment.

Admission Requirements

There are three ways to meet the admission criteria and be enrolled as a student: 

1. By upper secondary education (videregående skole) 

  • Higher education entrance qualification from Norway or abroad 

2. By Norwegian vocational upper secondary education  

  • Documented one of the following vocational qualifications diploma (yrkeskompetanse) within the Norwegian educations: “Bygg- og anleggsteknikk”, “Håndverk, design og produktutvikling” and “Teknologi og industrifag”,
  • Documented one of the following craft certificates (fag og svennebrev) within: Barne- og ungdomsarbeider, Blomsterdekoratør, Bunadstilvirker, Dataelektroniker, Droneoperatør, Eksponeringsdesigner, Filigranssølvsmed, Frisør, Grafisk produksjonsteknikk, fagoperatør, Gravør, Gullsmed, Herreskredder, Horn-, bein og metallduojár, Håndvever, IT-utvikler, IKT-Servicefaget, Innholdsprodusent, Interiørkonsulent, Keramiker, Kjole- og draktsyer, Kostymesyer, Logistikkoperatør, Mediedesigner, Medietekniker, Profileringsdesigner, Reiselivsmedarbeider, Reservedelsekspeditør, Salgsmedarbeider, Service og administrasjonsmedarbeider, Serigraf, Smed, Sølvsmed, Tekstilduojár

3. Prior learning and work experience   

More Information about admission requirements is available here: https://www.noroff.no/sok/opptakskrav