FM2AEPE75 Project Exam

FM2AEPE75 Project Exam

  • Course description
    • Course Code
      FM2AEPE75
    • Level of Study
      5.2
    • Program of Study
      Digital Marketing - Performance and E-commerce
    • Credits
      7.5
    • Study Plan Coordinator
      Celine Dyndal
Teaching Term(s)
2027 Spring
About the Course

The final course of the programme is a capstone project in which students demonstrate the full range of competencies developed throughout their studies.

Course Learning Outcomes
Knowledge
  • has knowledge of concepts, theories, models, processes and tools used to analyse markets, audiences and digital performance
  • can assess their strategic work in relation to norms, requirements and the client’s context
  • has knowledge of concepts, theories, models, processes and tools used to execute digital marketing activity across channels
  • can assess their own evaluative and presentation work in relation to applicable norms, expectations and professional communication standards
Skills
  • can find and refer to research and data, and assess its relevance to a client problem
  • can reflect on their strategic practice and adjust it under supervision to strengthen clarity and impact
  • can explain their vocational choices when selecting and implementing execution methods
  • can explain their vocational choices when interpreting results and presenting arguments, insights and recommendations
General Competence
  • can plan and carry out analytical tasks alone and as part of a group, and in accordance with ethical requirements
  • can exchange viewpoints with others on strategic direction and participate in discussions to improve strategic practice
  • can plan and carry out digital marketing tasks for a client alone and in a group, and in line with ethical requirements and organisational procedures
  • can contribute to organisational development through clear evaluations and well-reasoned presentations that support improved decisions
Learning Activities

Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.

Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.

Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.

Assessments
Form of assessmentGrading scaleGroupingDuration of assessment
Exam Project
Grade A-F
Group/Individual
4 Week(s)
Reading List

Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.