GRA-60-2 Ideas into Images
GRA-60-2 Ideas into Images
- Course description
- Course CodeGRA-60-2
- Level of Study5.1
- Program of StudyGraphic Design
- Credits10
- Study Plan CoordinatorLibre van den Bergh
In the course, students develop their ability to generate and visualise ideas through creative processes and image-making in graphic design. They work with ideation methods such as brainstorming, mind-mapping, sketching and storyboarding, and apply Gestalt principles to create clear and organised visual design compositions. Through experimentation with drawing, collage, photography, illustration and digital techniques, students explore media and style and use typography as a form of visual expression to support mood and impact. Students gain experience with relevant digital tools for image-making, illustration and simple layout, and are introduced to AI-assisted methods for ideation and visual exploration, including basic strengths and limitations. They develop and present rough concepts based on given briefs, search for and use visual references to support idea development, and analyse existing visual design examples to identify issues and possible improvements. Ethical considerations related to copyright, authorship and the responsible use of images and AI-assisted tools are integrated throughout, supported by group ideation, feedback and critique activities with peers.
The candidate
- has knowledge of ideation and creative processes used in graphic design, including brainstorming, mind-mapping, sketching and storyboarding.
- has knowledge of Gestalt principles relevant to composition and layout in visual design.
- has knowledge of different methods and styles of image-making, including drawing, collage, photography, illustration and digital techniques.
- has knowledge of typography as a form of visual expression, including how typefaces and typographic choices can influence mood and impact.
- has knowledge of relevant digital tools for image-making, illustration and simple layout in graphic design.
- has insight into how AI-assisted methods can support ideation and visual exploration as part of introductory image creation and design processes, including basic strengths and limitations.
- can update their knowledge of ideation and image creation by exploring and evaluating new visual references, tools and techniques.
The candidate
- can apply knowledge of ideation techniques to develop rough visual concepts for a given brief.
- can apply knowledge of typography as a form of visual expression by selecting and applying typefaces and basic typographic choices to support mood and impact in simple design outcomes.
- can apply AI-assisted methods at an introductory level to support ideation and visual exploration, and can describe basic strengths and limitations of the chosen approach.
- can apply Gestalt principles to improve clarity, focus and organisation in visual design compositions.
- masters entry level use of relevant tools, materials and techniques to create, edit and combine visual elements into images and layouts using relevant digital workflows.
- can find visual information and references that are relevant to a design problem, including examples from books, the physical environment and digital sources, to support idea development.
- can study an existing visual design example and identify design issues and possible improvements.
The candidate
- understands key ethical principles related to the use of images and AI-assisted tools in graphic design, including respect for copyright and authorship, and responsible use of visual material.
- has developed an ethical attitude in relation to how visual choices and AI-assisted methods can influence workflow and interpretation, and affect different audiences and stakeholders.
- can carry out introductory design tasks based on given briefs and instructions, for example by redesigning a book cover using a defined concept and set of requirements.
- can build relations with peers through participation in group ideation sessions, feedback rounds, and critiques related to idea development and image creation.
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, such as text, images, models, videos or podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to the digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall delivery.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.