GRA-120-12 Creative Industry Project and Portfolio
GRA-120-12 Creative Industry Project and Portfolio
- Course description
- Course CodeGRA-120-12
- Level of Study5.2
- Program of StudyVisual Communication
- Credits15
- Study Plan CoordinatorLibre van den Bergh
In the final course, Creative Industry Project and Portfolio, students complete an applied, industry-relevant design project and finalise their personal portfolio, demonstrating readiness for entry-level work in the field of graphic design and visual communication. The applied project may take the form of an internship, a real client brief or an equivalent professional practice project, and introduces students to typical industry workflows, roles, expectations and delivery standards. Students plan and manage their work through scoping, milestones and communication routines, and practise professional collaboration through briefing, feedback and presentation in client or industry-relevant contexts.
Alongside the applied project, students curate and present their own work through clear project narratives that communicate concept, process and outcome. They develop coherence across their portfolio using visual and verbal storytelling, and explore suitable formats such as online and interactive presentations, print portfolios and video-based outcomes. The course also introduces key business considerations and career pathways, including client relations, pricing, intellectual property, employment, freelancing and entrepreneurship. Throughout the course, students assess their work in relation to professional norms and requirements, use critique and guidance to refine their outcomes, and reflect on their professional development and next steps for ongoing learning in the creative industries.
The candidate
- has knowledge of how applied design projects are carried out in the creative industries, including typical workflows, roles and expectations in client and industry-relevant contexts.
- has knowledge of principles for planning, managing and documenting an applied project, including scoping, milestones, communication routines and delivery formats.
- has knowledge of how to select, curate and present their own work in a portfolio highlighting concept, process and outcome through clear project narratives.
- is familiar with key business considerations and career pathways in the creative industries, including client relations, pricing, intellectual property, employment, freelancing and entrepreneurship, and expectations attached to these roles.
- has insight into their own professional development, strengths and areas for further growth within graphic design and visual communication.
- can assess their own project and portfolio work in relation to professional norms and requirements, and can update their knowledge through relevant guidance and industry sources.
The candidate
- can explain their professional and design choices in relation to an applied project, including who it is for, what problem it addresses and why it matters in an industry context.
- can find, evaluate and refer to relevant subject-related information about industry practice, basic business considerations and portfolio standards, and assess its relevance to their own professional preparation.
- can assess an applied project brief and stakeholder needs, identify subject-related issues, and determine measures that need to be implemented to plan, carry out and finalise project deliverables to an appropriate standard.
- can assess communication with clients, industry partners or equivalent stakeholders where applicable, identify issues and determine measures for agreeing requirements, responding to feedback and presenting solutions professionally.
- can explain how they develop project narratives and portfolio presentations that communicate concept, process and outcome through visual and verbal storytelling using appropriate formats and digital tools.
- can reflect on their own practice in the applied project and portfolio development and adjust their work under guidance, based on self-evaluation and feedback from peers, clients or industry professionals where applicable.
The candidate
- can plan and carry out applied design tasks and projects alone and as part of a group, from brief to final presentation, in accordance with ethical requirements and professional standards.
- can exchange points of view with others about good practice, innovation and professional expectations in the creative industries, and participate constructively in critique and discussion.
- can carry out visual communication projects based on the needs of defined target groups, users and clients, and present these projects convincingly using appropriate presentation formats.
- can develop a professional portfolio that demonstrates readiness for employment, freelancing or entrepreneurship within the field of visual communication.
- can contribute to their own long-term professional development by reflecting critically on learning from applied project and portfolio work, engaging with relevant professional networks where appropriate, and adapting to new tools, methods and industry developments.
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, such as text, images, models, videos or podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to the digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall delivery.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.