FM2WRAF75 Writing and Repurposing for all Formats
FM2WRAF75 Writing and Repurposing for all Formats
- Course description
- Course CodeFM2WRAF75
- Level of Study5.2
- Program of StudyDigital Marketing - Video and Content Creation
- Credits7.5
- Study Plan CoordinatorMarna Haskins
Writing is one of the most important skills in content creation. This course helps students understand how strong writing shapes ideas, builds credibility, and connects with audiences. It explains how language provides structure and meaning to content, and how search-friendly writing helps people discover it. Students learn to think of writing not only as a creative expression but also as a means to enhance visibility through clear, audience-focused communication.
In the field of content marketing, good writing gives purpose to every message a brand shares. From blogs to captions and video descriptions, compelling copy supports engagement, search results, and brand trust. This course highlights how combining creativity with an SEO mindset enables writers to craft content that reaches the right audience, communicates effectively, and strengthens a brand’s presence across all digital platforms.
- has knowledge about writing across different formats while shaping ideas for content marketing
- has knowledge of building narratives and stories for various targeted audiences to establish connections and trust
- can assess their own writing related to social media posts, email campaigns and landing pages
- has insights into their own opportunities for developing skills in writing and repurposing content for different formats
- can explain their choices of writing styles and storytelling in content creation
- can reflect upon their own repurposing of ideas and adjust them based on data and under supervision
- can find and refer to information and material, and assess its relevance to content series and campaigns
- can plan and carry out narrative arcs, story pillar frameworks and repurposing alone and as part of a group and in accordance with ethical requirements and principles in content marketing
- can exchange points of view across roles and participate in discussions related to good practice in inclusive writing and storytelling
- can contribute to organisational development in social media posts, email campaigns and general content creation
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Course Assignment | Pass / Fail | 5 Week(s) |