FM2SEMA75 Semester Assignment
FM2SEMA75 Semester Assignment
- Course description
- Course CodeFM2SEMA75
- Level of Study5.2
- Program of StudyDigital Marketing - Video and Content Creation
- Credits7.5
- Study Plan CoordinatorMarna Haskins
This assignment brings together all the material that students have explored throughout the semester. It challenges them to create and showcase their own personal or creative brand through original content that communicates a clear message, belief, or idea. Students design an individual brand identity, build a recognisable visual and written style, and produce content that reflects who they are as storytellers.
The focus is on creative independence and practical production. Students experiment across various formats, including blogs, podcasts, videos, and social posts, utilising their skills in writing, design, and audio-visual creation. They are also encouraged to explore AI tools such as ChatGPT, Canva AI, or Descript to support planning, scripting, or editing. Reflection and storytelling are integral parts of the process, enabling each student to understand their creative style and effectively convey their message across various content types.
- has knowledge of brand identities, digital content and storytelling across different platforms
- can assess their own work, showcasing a personal or creative brand through original content, and in accordance with applicable norms and requirements
- has insight into their own development in reflection and storytelling
- can explain their choices in creating a branded storytelling
- can reflect on their own practice and adjust according to outlined requirements
- can find and refer to information and material, and assess its relevance to creative styles and brand identities
- can plan and carry out a project, building a brand and creating a signature digital content strategy
- can contribute to organisational development in reflection and storytelling
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Semester Assignment | Grade A-F | 4 Week(s) |