FM2SD2051 Strategic Design 2
FM2SD2051 Strategic Design 2
- Course description
- Course codeFM2SD2051
- Level of study5.2
- Program of studyGraphic Design 2
- Credits5
- Course coordinatorLibre van den Bergh
This course provides students with knowledge of the strategic processes when it comes to the design and development of brands, visual identities and packaging material for a variety of companies and organisations. The student is given practical skills in performing research surveys and can analyse customer needs, target groups, products and services used in the strategic design process. Emphasis is placed on knowledge of the importance of brands for the consumer and the value of clear design strategies for different organisations.
The Candidate...
- has knowledge of concepts, theories, models, processes and tools in strategic design, branding and packaging design.
- can assess his/her own work in relation to current universal standards and requirements for the design of packaging, brands and brand style guides.
- can assess his/her own work according to the most essential design guidlines and regulations for packaging material.
- has industry knowledge and an understanding of strategic design, branding and packaging design.
- can update his/her vocational knowledge of strategic design, branding and packaging design.
- is familiar with the the most essencial traditions, characteristics and social position of strategic design, branding and packaging design.
- has insight into his/her own development opportunities in strategic design, branding and packaging design.
The Candidate...
- can conduct background research and analyse customer needs, target markets, products and services in the strategic design process.
- can explain his/her academic choices when working with strategic design, branding and packaging design.
- can reflect on his/her own professional practice and adjust it based on guidance from clients and user feedback.
- can find and refer to information and subject matter and assess the relevance of a vocational problem in strategic design.
- can reflect on the work process of the design and development of brands and packaging material and identify potential problems and the need for implementing measures.
The Candidate...
- can plan and carry out the strategic design of brands and packaging individually or as part of a group, and in line with ethical requirements and universal design guidelines.
- can carry out the design of a brand, a brand style guide and packaging material according to the needs of selected target groups or a client brief.
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.