FM2PJEX75 Project Exam
FM2PJEX75 Project Exam
- Course description
- Course CodeFM2PJEX75
- Level of Study5.2
- Program of StudyDigital Marketing - Video and Content Creation
- Credits7.5
- Study Plan CoordinatorMarna Haskins
This project exam brings together all the creative, strategic, and technical skills developed throughout the programme. Students plan and produce a branded content campaign for a real-world brand, client, cause, or initiative. They apply everything learnt about storytelling, design, analytics, and communication to create a professional campaign that achieves clear audience goals.
Working individually or in teams, students develop a complete content campaign using tools such as Canva, Meta Business Suite, AI writing tools, and analytics dashboards. They produce visuals, written content, and supporting materials, track engagement data, and present insights that show how creative decisions evolved. The project ends with a client-style presentation and a case study that documents the journey from concept to results, including lessons learnt and reflections on collaboration and ethics.
- can assess their own creative, strategic and technical skills when developing a complete content campaign
- has insights into their own opportunities for development in using tools like Canva, Meta Business Suite, AI writing tools and analytics dashboards
- can explain their choices during planning and producing a branded content campaign
- can reflect upon their own practice throughout the development of a complete content campaign
- can find and refer to necessary information and material during the development of a complete content campaign and assess its relevance to the individual challenges throughout the development process
- can plan and carry out a branded content campaign for a real-world brand, client cause or initiative, in accordance with ethical requirements and principles
- can exchange points of view with others during a content campaign project and discuss the development of good practice in storytelling, design, analytics and communication
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Exam Project | Grade A-F | 4 Week(s) |