FM2PH3031 Photography 3

FM2PH3031 Photography 3

  • Course description
    • Course code
      FM2PH3031
    • Level of study
      5.2
    • Program of study
      Graphic Design 2
    • Credits
      3
    • Course coordinator
      Libre van den Bergh
Teaching term(s)
2024 Autumn
About the Course

In this course, students learn more about photo techniques and the digital editing of pictures that are suited for commercial contexts. Students learn how to develop ideas and put together advertisements for print. This includes product photography and photographs that will be used on promotional material. Focus is also placed on digital editing and print preparation. This course provides students with insight into how professional photographers work and gives them a basis for easier communication when working with experienced photographers.

Course Learning Outcomes
Learning outcomes - Knowledge

The Candidate...

  • has knowledge of the concepts and processes used in commercial photography.
  • has knowledge of the tools and equipment used in product and commercial photography.
  • has knowledge of the positioning and composition of products when taking photos that will be used in advertising.
  • has knowledge of communicating messages and ideas via photographs.
  • has knowledge of image editing techniques and printing.
  • can assess own product images in relation to ethical guidelines for commercial photography.
  • has industry knowledge about regulations and standards when photographing people for advertisements.
  • can update his/her professional knowledge of product photography and photography for advertisements.
  • has knowledge of photo history and traditions in commercial photography.
  • has insight into his/her own development opportunities in product photography.
Learning outcomes - Skills

The Candidate...

  • can explain the choice of photographic equipment, methods and techniques used for product and commercial photography.
  • can explain the use of image editing techniques and print-preparation methods.
  • can reflect on his/her own professional practice when it comes to product photography and can adjust this under guidance or user feedback.
  • can explain the choice of creative methods when working with product photography and advertising.
  • can find and refer to subject matter about product photography and assess its relevance for a project.
General Competence

The Candidate...

  • can plan and carry out product and commercial photography individually or as part of a group and in accordance with ethical requirements and guidelines.
  • can carry out product and commercial photography according to the needs of selected target groups.
  • can build relations with product and advertising photographers, professionals working in other graphic subjects, and external audiences.
  • can develop work methods and plan a photography project from idea to finished product.
Teaching and Learning

In this course, the following teaching and learning methods can be applied, but are not limited to:

  • Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
  • Group work: Collaborative activities where students work together to solve problems or complete tasks.
  • Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
  • Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
  • Online lessons: Digital content delivered via an online learning platform.
  • Guidance: Individualized advice and direction from instructors to support students in their learning journey.
  • Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
  • Self-study: Independent study where students engage with course material on their own without any teacher support.
Reading list

Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.

Assessments
Form of assessmentGrading scaleGroupingDuration of assessment
Course Assignment
Pass / Fail
Group/Individual
2 Week(s)