FM2AESP75 Semester Project

FM2AESP75 Semester Project

  • Course description
    • Course Code
      FM2AESP75
    • Level of Study
      5.2
    • Program of Study
      Digital Marketing - Performance and E-commerce
    • Credits
      7.5
    • Study Plan Coordinator
      Celine Dyndal
Teaching Term(s)
2026 Autumn
About the Course

This course challenges students to apply knowledge and skills from earlier courses in a realistic and practical setting. Students will work individually or in small groups to complete a real-world challenge in e-commerce. The project assesses the student’s ability to integrate their understanding of consumer psychology, persuasive content, e-commerce strategy, and digital tools into a cohesive solution.

Course Learning Outcomes
Knowledge
  • has knowledge of how to integrate concepts and tools from consumer psychology, persuasive strategy, and e-commerce platforms into a practical solution
  • can assess their own work related to challenges in e-commerce
  • has insight into their own opportunities for development as digital marketers
Skills
  • can explain their own choices related to a challenge in e-commerce
  • can reflect upon their own practice in completing a challenge in e-commerce, and adjust it if needed
  • can find and refer to information and material related to a challenge in e-commerce, and evaluate its relevance
General Competence
  • can analyse and execute a cohesive e-commerce solution alone and as part of a group, in accordance with given objectives and ethical requirements
  • can exchange points of view related to the given project objectives with other stakeholders and discuss the development of good practice
  • can contribute to the development of a cohesive e-commerce solution
Learning Activities

Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.

Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.

Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.

Assessments
Form of assessmentGrading scaleGroupingDuration of assessment
Semester Assignment
Grade A-F
Group/Individual
4 Week(s)
Reading List

Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.