FM2AEIE75 Industry Experience
FM2AEIE75 Industry Experience
- Course description
- Course CodeFM2AEIE75
- Level of Study5.2
- Program of StudyDigital Marketing - Performance and E-commerce
- Credits7.5
- Study Plan CoordinatorCeline Dyndal
This course bridges academic learning with industry practice, preparing students to work effectively in interdisciplinary teams and client-facing roles. Students will learn to manage stakeholder expectations, participate in structured project workflows, and meet deadlines while delivering digital marketing results. These practical experiences will develop essential soft skills, including communication, collaboration, and problem-solving, in professional settings.
- can assess their own soft-skill performance in relation to applicable norms, expectations, and industry standards
- has knowledge of processes and tools related to operational workflows, project organisation, and work routines in digital marketing
- has knowledge of concepts, processes and tools related to stakeholder communication, expectation setting, and client-facing practice
- can reflect on their own professional behaviour and adjust it under supervision to improve collaboration, clarity, and efficiency
- can find and refer to operational guidelines and workflow documentation, and assess their relevance to ongoing tasks
- can explain their vocational choices when preparing, delivering, and justifying work to clients and stakeholders
- can plan and carry out professional interactions and collaborative tasks as part of a group and in accordance with ethical requirements and principles
- can contribute to organisational development through structured work routines and improved workflow processes
- can exchange viewpoints with clients, stakeholders, and colleagues and participate in discussions about the development of good client practice
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Course Assignment | Pass / Fail | Group/Individual | 5 Week(s) |