FM2AEAC15 E-commerce Marketing
FM2AEAC15 E-commerce Marketing
- Course description
- Course CodeFM2AEAC15
- Level of Study5.2
- Program of StudyDigital Marketing - Performance and E-commerce
- Credits15
- Study Plan CoordinatorCeline Dyndal
This course provides students with an understanding of e-commerce business models and how to use digital technologies to support the buying and selling of products and services online. Students will learn about strategy development for online shops, including product management and optimising customer journeys for conversion. Students will apply their learning using modern e-commerce platforms for businesses.
- has knowledge of the principles for improving the discoverability of products for an e-commerce website
- has knowledge of e-commerce business models and strategy development for online shops
- can assess their own work related to product management and customer journeys for conversion
- is familiar with the history and traditions of e-commerce and its place in society
- has insight into their own opportunities for development in modern e-commerce roles
- can explain their choices related to the use of digital technologies to support buying and selling products and services online
- can reflect on their own e-commerce optimisation practice and adjust it under supervision
- can find and refer to information about modern e-commerce platforms and assess its relevance in product management and customer journeys
- can plan and optimise customer journeys alone and as part of a group, and in accordance with ethical requirements and principles
- can exchange points of view with other e-commerce specialists and participate in discussions about the development of good practice
- can exchange points of view with other e-commerce specialists and participate in discussions about the development of good practice
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, including text, images, models, videos, and podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall learning experience.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Course Assignment | Pass / Fail | Group/Individual | 10 Week(s) |