FM1SD1031 Strategic Design 1
FM1SD1031 Strategic Design 1
- Course description
- Course codeFM1SD1031
- Level of study5.1
- Program of studyGraphic Design 1
- Credits3
- Course coordinatorLibre van den Bergh
This course provides students with basic knowledge of the processes and methods used for developing logos and branding for different companies and organisations. Students are given practical skills when it comes to planning and designing brand identities that can be implemented in a variety of different communication channels. This includes the implementation of briefing documents, research methods and idea development, sketching techniques, design, presentation and handover.
The Candidate...
- has knowledge of concepts, processes and tools used in the field of logo design and branding.
- has knowledge of the layout of the industry and organisational needs in connection with brand building.
- has knowledge of tailoring the design process to suit a set target group.
- has knowledge of principles and elements used in logos and branding.
- has knowledge of idea development methods used in the design process.
- has knowledge of different communication channels and products that can be used for brand building.
- has knowledge of basic colour psychology and is aware of the important role colour plays in communication with customers.
- has knowledge in basic motion design principles and tools to create dynamic design elements.
- has knowledge of presentation techniques of ideas and designs.
- has insight into a company's internal regulations and brand style guide, as well as knowledge about the development and standards of these.
The Candidate...
- can apply knowledge of idea development methods used in the design process.
- can develop a concrete brief based on a customer's needs.
- can apply industry-relevant presentation techniques for displaying ideas and proposed logo and branding options.
- can apply knowledge of simple motion design principles and tools to create dynamic design elements
- can use industry-related tools to deliver artwork that meets the technical standards and guidelines of the graphics industry.
- can produce representative presentation images of different communication channels and products for a brand tailored to the customer's expectations.
The Candidate...
- can carry out a design process with a focus on customer needs and expected brand sales.
- has developed an ethical foundation for the use of intellectual property.
- can develop a presentation and communicate a brand in a comprehensive manner based on the needs of a client and their specific target group.
- can develop a brand style guide with a regulatory framework that ensures that a brand's identity is enforced.
- can develop his/her own work methods when it comes to brand building.
In this course, the following teaching and learning methods can be applied, but are not limited to:
- Lecture: Educator-led presentations or activities providing knowledge, skills, or general competencies in the subject area.
- Group work: Collaborative activities where students work together to solve problems or complete tasks.
- Tutoring: One-on-one or small group sessions with an instructor for personalized guidance and support.
- Student presentations: Opportunities for students to demonstrate their understanding of course material by presenting to peers.
- Online lessons: Digital content delivered via an online learning platform.
- Guidance: Individualized advice and direction from instructors to support students in their learning journey.
- Workshops: Practical sessions focused on hands-on application of theoretical concepts or skills.
- Self-study: Independent study where students engage with course material on their own without any teacher support.
Teaching materials, reading lists, and essential resources will be shared in the learning platform and software user manuals where applicable.