FM1PAN051 Performance Analytics
FM1PAN051 Performance Analytics
- Course description
- Course CodeFM1PAN051
- Level of Study5.1
- Program of StudyVideo Marketing in Social Media
- Credits5
- Study Plan CoordinatorMarna Haskins
The candidate will learn how to use current Data Analytics tools for measurement and reports on performance from video content in Digital Campaigns. Students work with practical cases and will be able to monitor performance analytics in Google Ads. They will also have insight into the most relevant processes and analytics tools used in Social Media platforms of today and will be updated on trends in the field of study. The course builds on competence from Video Advertisement.
The candidate…
- has knowledge of concepts, processes and tools that are used for data analytics in online video performance and monitoring digital marketing activities
- has knowledge of processes that are used for interpreting and improving KPI’s in a digital marketing strategy
- has knowledge of processes and tools used for video performance analytics and data visualisation
- has knowledge of processes and analytics tools that are used in current business managers
- has insight into relevant laws, regulations, standards and agreements related to data analytics
- can update his/her knowledge of trends and new techniques within data analytics for digital marketing purposes
- understands the importance of evaluation for quality improvement in digital campaigns
- understands the importance and value of digital analysis in a societal and value-creation perspective
The candidate…
- can apply knowledge of data analytics to improve online video performance and KPI’s
- can apply knowledge to analyse video performance on digital marketing platforms and business managers
- masters relevant tools and techniques for monitoring organic and paid video activity, conversion tracking, data visualisation and reporting
- can find information and material relevant to video data analytics of digital campaigns
- can study a set of data and identify issues and what measures need to be implemented to improve the result
The candidate…
- understands the ethical principles related to data analytics and user insights
- has developed an ethical attitude in relation to user data in a digital campaign
- can carry out data analysis related to customers and brand needs
- can build relations with his/her peers, also across discipline boundaries, and with external target groups in the digital marketing industry
- can develop work methods in performance analytics
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, such as text, images, models, videos or podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to the digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall delivery.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.
| Form of assessment | Grading scale | Grouping | Duration of assessment |
|---|---|---|---|
Course Assignment | Pass / Fail | Individual | 3 Week(s) |