The course introduces central ideation and planning concepts, processes and tools relevant for the field of UX Design. Candidates are provided knowledge and skills to plan, facilitate, and carry out user experience ideation and planning based on the needs of selected audiences or project briefs. The course presents methods and tools to create personas, scenarios, and role-plays. Candidates are also trained in relevant presentation techniques. The course builds on competence from Research and Insights.

Course Relevance
The course aims to enable candidates to process the user research results and findings to come up with a variety of possible solutions to problems. Through the different practical ideation methods, candidates will be trained to consider and discuss different ways to find the best solution for user needs. The course is well situated for teamwork and collaboration, so candidates will be encouraged to carry out ideation and planning workshops in smaller teams together with fellow students.