GRA-60-5 Digital Product Design
GRA-60-5 Digital Product Design
- Course description
- Course CodeGRA-60-5
- Program of StudyGraphic Design
- Credits10
- Study Plan CoordinatorLibre van den Bergh
In Digital Product Design, students are introduced to key UX and UI principles from a graphic design perspective, including grids, navigation structures and basic responsiveness. They learn how user-centred design, empathy, accessibility and inclusivity shape digital interfaces, and work with wireframing and prototyping methods for mobile and other digital products. Students explore how design systems support consistency, and how branding and visual identity can be integrated into digital interfaces through typography, colour and other visual elements.
Using relevant digital tools, students develop interface layouts and interactive prototypes based on given briefs, and use components and style rules consistently when designing screens and flows. They search for and use information about accessibility requirements, user needs, UX principles and UI patterns to support their design decisions. Throughout the course, students study existing digital interfaces and prototypes, identify issues such as unclear navigation or weak hierarchy, and suggest measures to improve the user experience. Ethical principles related to accessibility, inclusivity and responsible design choices are integrated into project work, collaboration and feedback sessions, while students document and communicate their process through key design decisions, iterations and improvements.
The candidate
- has knowledge of key UX and UI elements and principles used in digital product design from a graphic design perspective, including grids, navigation structures and basic responsiveness.
- has knowledge of user-centred design principles, including empathy, accessibility and inclusivity, and how these relate to digital product design.
- has knowledge of relevant wireframing and prototyping methods for mobile and other digital products.
- has knowledge of how branding and visual identity can be integrated into digital interfaces to support consistency and recognition across digital products.
- has knowledge of design systems and how they are used to create consistency in digital products.
- has insight into fundamental accessibility requirements that affect the design of digital interfaces for different user groups.
- can update their knowledge in digital product design by exploring common UX principles, UI patterns, tools and examples of contemporary digital products.
- understands the importance of accessible and user-centred digital product design in a societal and value-creation perspective.
The candidate
- can apply knowledge of UX and UI principles, including grids, navigation structures and basic responsiveness, to develop wireframes and interface layouts for a given brief.
- can apply knowledge of wireframing and prototyping methods to develop and refine interactive prototypes for mobile and other digital products.
- masters entry-level use of relevant digital tools to create interface layouts and interactive prototypes.
- can apply knowledge of branding and visual identity to integrate typography, colour and other identity elements into digital interfaces to support consistency and recognition.
- can apply knowledge of design systems to use components and style rules consistently when developing interface layouts.
- can find and use relevant information for a digital design problem, including accessibility requirements, user needs and examples of UX principles and UI patterns.
- can study a digital interface or prototype in relation to user needs, accessibility and usability, identify issues such as unclear navigation or weak hierarchy, and suggest measures to improve the user experience.
The candidate
- understands ethical principles that apply in digital product design at an introductory level, including accessibility, inclusivity and responsible design choices that minimise user exclusion.
- has developed an ethical attitude in relation to designing digital interfaces that consider diverse users and support equal participation.
- can carry out introductory-level digital product design work based on briefs by planning and developing a prototype that reflects user needs and basic accessibility requirements.
- can build relations with peers through collaboration, feedback sessions and presentations of digital design work.
- can document and communicate their design process by describing key design decisions, iterations and improvements based on testing or feedback.
Digital Learning Resources
The learning management system (LMS) is the primary learning platform where students access most of their course materials. The content is presented in various formats, such as text, images, models, videos or podcasts. Each course follows a progression plan, designed to lead students through weekly modules at their own pace. Exercises and assignments (individual or in groups) are embedded throughout the courses to support continuous practice and assessment of the learning outcomes.
Campus Resources
In addition to the digital learning resources, campus students participate in physical learning activities led by teachers as part of the overall delivery.
Guidance
Guidance and feedback from teachers support students' learning journeys, and may be provided synchronously or asynchronously, individually or in groups, via text, video or in-person feedback.