ADK2007 Concept Art & Motion Design I
- Number of credits15
- Teaching semester2025 Autumn
- Language of instructionEnglish
- CampusHamar
- Required prerequisite knowledge
Recommended: 2TEG102A Drawing, 2PREV101A Development and previsualization, ADK1001 3D Art & Generalization I, and ADK1003 Game Design
- Concept art field
- Idea development
- Design principles
- Aesthetic and formal aesthetics in relation to visual art and design
- What images will convey - visual expression and context
- Digital art expressions, intentions, and presentation
- Use of different software for design
- Motion and UX design theory
- Portfolio development
Learning Outcome
Upon completing the course, the student will have achieved the following learning outcomes:
The student:
- has knowledge of concept art for use in games, animation, advertising, as illustration, and information design
- has knowledge to develop and carry out design projects by combining relevant digital tools, techniques, methods, and forms of expression in relation to concept art
- has knowledge of formal-aesthetic means in relation to the development of digital visual expressions and design
- has knowledge of idea and concept development
- has knowledge of creative design processes
- has knowledge of applied color theory and various perspectives within color theory
- has knowledge of the principles of cinematic storytelling
- has knowledge of motion and user interface design and stylistic genres in both areas
- has knowledge and understanding of the relationship between form and content, various means, and ideas in visual moving and static representations
- has knowledge of different file formats and related content and compression standards
The student:
- can carry out creative processes in the concept art field that demonstrate the ability to experiment, develop, and present ideas
- can use formal aesthetics consciously in relation to the development of digital visual expressions and design
- can visualize space and perspective in the picture plane
- can apply color theory in practice and apply various perspectives on color theory
- can visualize and develop various forms of figurations, with simplifications and abstractions
- can develop characters and represent them from different angles in "turn-arounds" and present them in different contexts
- can create digital visual expressions and representations of informative, narrative, subjective, or schematic nature
- can use drawing and motion design to use space-creating means to visualize space and perspective in the picture plane
The student:
- can work purposefully, creatively, and independently in creative design processes
- has knowledge of idea-based concept development
- has practice in problem-solving in relation to artistic creative processes
- has an understanding of formal aesthetics
- has knowledge of art, motion design, and UX design theory
- can design and carry out balanced animated compositions
- can plan, design, and set up aesthetic and functional UX design
- can develop a visual identity in relation to branding
The course is designed as a combination of lectures, practical creative exercises, weekly submissions, self-study, group reviews, and supervision.
- 3-5 individual assignments
Compulsory requirements that have been passed are valid for only 12 months. Students who wish to take exams after 12 months must pass the compulsory work requirements again in the next regular implementation of the course.
- Individual portfolio assessment: 2 individual folder assignments, each counting for 50% of the final grade. At least one folder must be completed for the Game School Expo.
| Form of assessment | Grading scale | Grouping | Duration of assessment | Support materials | Proportion | Comment |
|---|---|---|---|---|---|---|
Written assignment | ECTS - A-F | Individual | 50 | Folder 1 | ||
Written assignment | ECTS - A-F | Individual | 50 | Folder 2 |
Reading list
No reading list available for this course