2RL30 Snow business
- Course code2RL30
- Number of credits15
- Teaching semester2025 Spring
- Language of instructionEnglish
- CampusLillehammer
- Required prerequisite knowledge
None
By promoting a Snow-Business course we want to include the traditions of tourism studies into the regional traditions of being a snow-based recreation and sport provider. You will be invited to learn from our traditions as a winter-tourism destination and sport-event host, and to include use of many types of snow-based recreation. The course include the international snow-sports industry as well as the traditions the Lillehammer region as provider of snow-based recreation and winter sports.
Learning Outcome
Upon passing the course, students have achieved the following learning outcomes:
The student
- can describe and explain the history and development of winter-sport tourism and its products, as well as its present state and challenges
- can describe and discuss the production- and market elements in winter-sports tourism, and summarize current trends in:
- Planning and managing the ski resorts
- Second homes as part of winter tourism
- Managing a cross-country based ski destination (area)
- Snow-Business marketing
- Public relations and earned media
- Skiing- and Winter-activity equipment and clothing
- The role of events (planning, operation, marketing, and leveraging)
- The economics of Snow business and other seasonal tourism production
- Service and customer handling
- The future of winter-sports tourism and its challenges, including climate change
The student
- can collect information (for example in the form of diaries after cite visits and discussions with providers and decision makers) in order to order to assess strengths and weaknesses of a winter-sport product or winter-sport destination
- can device strategies to develop winter- and snow-based activities, attractions, and destinations.
- can develop marketing strategies for products and destinations.
- can assess the economic, social, and environmental impacts of winter-sport tourism
The student possess an in-depth understanding of the different types of winter-sport tourism product and the management of a winter-sport destination (ski resort), necessary to work in this industry.
| Form of assessment | Grading scale | Grouping | Duration of assessment | Support materials | Proportion | Comment |
|---|---|---|---|---|---|---|
Written examination with invigilation | ECTS - A-F | Individual | 4 Hour(s) |
| 100 |